Preface
Part1:Introduction
Chapter1TheSecondWaveofGlobalE-Business
ElectronicCommerce:TheSecondWave
ElectronicCommerceandElectronicBusiness
CategoriesofElectronicCommerce
TheDevelopmentandGrowthofElectronicCommerce
TheDot-ComBoom,Bust,andRebirth
TheSecondWaveofElectronicCommerce
BusinessModels,RevenueModels,andBusinessProcesses
FocusonSpecificBusinessProcesses
RoleofMerchandising
Product/ProcessSuitabilitytoElectronicCommerce
AdvantagesandDisadvantagesofElectronicCommerce
AdvantagesofElectronicCommerce
DisadvantagesofElectronicCommerce
EconomicForcesandElectronicCommerce
TransactionCosts
MarketsandHierarchies
UsingElectronicCommercetoReduceTransactionCosts
NetworkEconomicStructures
NetworkEffects
UsingElectronicCommercetoCreateNetworkEffects
IdentifyingElectronicCommerceOpportunities
StrategicBusinessUnitValueChains
IndustryValueChains
SWOTAnalysis:EvaluatingBusinessUnitOpportunities
InternationalNatureofElectronicCommerce
TrustIssuesontheWeb
LanguageIssues
CulturalIssues
CultureandGovernment
InfrastructureIssues
Summary
KeyTerms
ReviewQuestions
Exercises
Cases
Chapter2E-BusinessTechnologyBasics
Part2:BusinessStrategiesforElectronicCommerce
Part3:TechnologiesforElectronicCommerce
Part4:Integration