目 录
项目1 认识直播平台 ·····················································································1
任务1-1 电商直播宏观环境分析 ···························································3
任务1-2 电商直播平台环境分析 ·························································10
项目2 直播间布置与装修 ············································································19
任务2-1 筛选并采购直播间设备 ·························································21
任务2-2 完成直播间的装修与陈列 ······················································31
项目3 直播策划与实施 ················································································39
任务3-1 选品 ·················································································41
任务3-2 策划商品脚本 ·····································································47
任务3-3 策划并实施直播 ··································································53
项目4 主播讲解技巧 ···················································································59
任务4-1 熟悉消费者心理特征 ····························································61
任务4-2 了解主播讲解步骤 ·······························································67
任务4-3 掌握主播讲解技巧与话术 ······················································74
任务4-4 熟悉好用的直播玩法 ····························································80
项目5 直播间粉丝运营 ················································································85
任务5-1 熟悉直播间粉丝 ··································································87
任务5-2 掌握直播间粉丝管理方法 ······················································92
任务5-3 提升直播间粉丝的回访及转化率 ·············································97
项目6 直播团队组建 ·················································································103
任务6-1 组建直播运营团队 ······························································105
任务6-2 制定并实施团队管理与绩效体系 ············································110
项目7 直播复盘与数据运营 ······································································117
任务7-1 解读直播数据指标 ······························································119
任务7-2 优化直播效果 ····································································128
项目8 直播选品与卖点挖掘 ······································································137
任务8-1 直播选品 ··········································································139
任务8-2 卖点挖掘 ··········································································145
项目9 主播筛选与建立合作 ······································································153
任务9-1 识别与筛选主播的带货能力 ··················································155
任务9-2 建立与主播的合作关系 ························································165
参考文献 ······································································································176
占位居中
直播中，去观看