目录 Unit 1 Corporate Culture Learning Objectives Section A Lead-in Section B Readings Text A What Is Corporate Culture? Text B Being a Gentleman at the Office: the Dos of Business Etiquette Section C Language Skills in Focus Section D Cultural Tips Unit 2 Trademark and Brand Learning Objectives Section A Lead-in Section B Readings Text A Brand Awareness Text B Protecting Your Brand with Trademarks Section C Language Skills in Focus Section D Cultural Tips Unit 3 Mechanism of the Board Learning Objectives Section A Lead-in Section B Readings Text A The Board of Directors Text B A More Effective Board of Directors Section C Language Skills in Focus Section D Cultural Tips Unit 4 Stock Market Learning Objectives Section A Lead-in Section B Readings Text A Understanding the Stock Market Text B How Stocks and the Stock Market Work Section C Language Skills in Focus Section D Cultural Tips Unit 5 Overseas Market Learning Objectives Section A Lead-in Section B Readings Text A The Challenges of Doing Business Overseas Text B Product Strategies for Overseas Markets Section C Language Skills in Focus Section D Cultural Tips Vision of the Unit 6 Company Learning Objectives Section A Lead-in Section B Readings Text A Building Your Company's Vision Text B What is a Vision Statement? Section C Language Skills in Focus Section D Cultural Tips Unit 7 Business Tycoons Learning Objectives Section A Lead-in Section B Readings Text A Warren Buffett Text B A Successful Leader--Li Ka-shing Section C Language Skills in Focus Section D Cultural Tips Unit 8 Top 500 Learning Objectives Section A Lead-in Section B Readings Text A Apple Inc Text B Starbucks Section C Language Skills in Focus Section D Cultural Tips New Words and Expressions
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