目录 Unit1 Corporate Culture Learning Objectives Section A Lead—in Section B Readings Text A What Is Corporate Culture？ Text B Being a Gentleman at the Office： the Dos of Business Etiquette Section C Language Skills in Focus Section D Cultural Tips Unit2 Trademark and Brand Learning Objectives Section A Lead—in Section B Readings Text A Brand Awareness Text B Protecting Your Brand with Trademarks Section C Language Skills in Focus Section D Cultural Tips Unit3 Mechanism of the Board Learning Objectives Section A Lead—in Section B Readings Text A The Board of Directors Text B A More Effective Board of Directors Section C Language Skills in Focus Section D Cultural Tips Unit4 Stock Market Learning Objectives Section A Lead—in Section B Readings Text A Understanding the Stock Market Text B How Stocks and the Stock Market Work Section C Language Skills in Focus Section D Cultural Tips Unit5 Overseas Market Learning Obiectives Section A Lead—in Section B Readings Text A The Challenges of Doing Business Overseas Text B Product Strategies for Overseas Markets Section C Language Skills in Focus Section D Cultural Tips Unit6 Vision of the Company Learning Objectives Section A Lead—in Section B Readings Text A Building Your Companys Vision Text B What is a Vision Statement？ Section C Language Skills in Focus Section D Cultural Tips Unit7 Business Tycoons Learning Objectives Section A Lead—in Section B Readings Text A Warren Buffett Text B A Successful Leader—Li Ka—shing Section C Language Skills in Focus Section D Cultural Tips Unit8 Top 500 Section A Lead—in Section B Readings Text A Apple Inc Text B Starbucks Section C Language Skills in Focus Section D Cultural Tips New Words and Expressions
占位居中
直播中，去观看