作者简介 Rochelle King任职于Spotify，担任其产品设计与洞察(Product Design and Insights)的优选副总裁。她乐于游走在设计与数据的交汇处，在她的职业生涯中曾多次担任技术公司的领导职位。 Elizabeth F．Churchill是一位人机交互(HCI)专家。她在数家很好的硅谷公司致力于以用户为中心的研究。她当前的工作重点是设计人员以及开发者工具。 Caitlin Tan是Spotify的一位用户研究员(User Researcher)，不久前才毕业于MIT。
目录 Foreword Preface Chapter 1 Introducing a Data Mindset Data as a Trend Three Ways to Think About Data What Does This Mean for You as a Designer? Data Can Help to Align Design with Business With a Little Help from Your Friends What If You Dont Have Data Friends （Yet）? Themes Youll See in This Book Summary Questions to Ask Yourself Chapter 2 The ABCs of Using Data The Diversity of Data Why Experiment? Basics of Experimentation A/B Testing： Online Experiments Your Hypothesis and Why It Matters Running Creative A/B Tests Summary Questions to Ask Yourself Chapter3 A Framework for Experimentation Introducing Our Framework Three Phases： Definition， Execution， and Analysis， Examples： Data and Design in Action Summary Questions to Ask Yourself Chapter4 The Definition Phase （How to Frame Your Experiments） Getting Started： Defining Your Goal Identifying the Problem You Are Solving Building Hypotheses for the Problem at Hand．．． The Importance of Going Broad Which Hypotheses to Choose? Summary Questions to Ask Yourself Chapter5 The Execution Phase （How to Put Your Experiments into Action） Designing to Learn Designing the Best Representation of Your Hypothesis Summary Questions to Ask Yourself Chapter 6 The Analysis Phase （Getting Answers From Your Experiments） Vetting Your Designs Ahead of Launch Launching Your Design Evaluating Your Results What Does the Data Say? Rolling Out Your Experience， or Not Case Study： Netflix on PlayStation 3 Summary Questions to Ask Yourself Chapter 7 Creating the Right Environment for Data-Aware Design Principle 1： Shared Company Culture and Values Principle 2： Hiring and Growing the Right People Principle 3： Processes to Support and Align Summary Questions to Ask Yourself Chapter 8 Conclusion Ethical Considerations Last Words Appendix A： Resources Index
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