目录 Chapter 1 Culture, Communication, Intercultural Communication 文化、交际及跨文化交际 Culture 文化 Communication 交际 Intercultural Communication 跨文化交际 Summary Exercises Case Study: To Be Direct or Not Further Reading: Cultural Differences Chapter 2 Communication Between Cultures: Verbal Communication 跨文化交际之言语交际 Verbal Communication 言语交际 Oral Communication 口头交际 Written Communication 书面交际 Summary Exercises Case Study: The Problem of Using the Local Language Further Reading: Practice in Telephone Sales Chapter 3 Communication Between Cultures: Nonverbal Communication 跨文化交际之非言语交际 Nonverbal Communication 非言语交际 Kinesics 身势语 Space and Distance 空间与距离 Summary Exercises Case Study: How Can You Still Smile? Further Reading: Features of Kinesics Chapter 4 Contrasting Cultural Values 文化价值观比较 Cultural Values 文化价值观 Cultural Dimensions 文化维度 Summary Exercises Case Study: Hand in the Report in 15 Days Further Reading: Cultural Values in International Business Chapter 5 Culture Shock in International Communication 跨文化交际中的文化休克 Feelings of Culture Shock 文化休克的感受 Stages of Culture Shock 文化休克的阶段 Symptoms of Culture Shock 文化休克的症状 Curing Culture Shock 医治文化休克 High-context and Low-context Cultures 高语境与低语境文化 Summary Exercises Case Study: Are the Problems Right There or Not? Further Reading: Culture Clash Chapter 6 Business Etiquette and Social Customs 商务礼仪及社会习俗 Introductions and Greetings 介绍及问候 Handshaking and Exchanging Business Cards 握手与交换名片 Dressing and Dining 着装与进餐 Social Customs 社会习俗 Gift Giving and Receiving 礼物的馈赠与接收 Humor,Superstitions and Taboos 幽默、迷信及禁忌 Summary Exercises
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