内容提要 《工商管理专业英语（第三版）》内容将在第二版的基础上，涵盖内容更宽泛，包括管理学原理、市场营销管理、财务管理、人力资源管理、国际企业管理和电子商务等领域的英文文献及专业术语，帮助相关学生熟悉专业英语的文体结构、风格特征及修辞技巧，为将来工作实践或专业文献阅读打下较为坚实的专业英语基础。考虑到实际需求和读者的意见，本次修订的内容主要是将每一个单元的最后部分（Supplementary Reading Material）增加了思考练习题，以便于广大教师和读者使用时有复习的参考，也使该教材体例整体结构趋向完整。 目录 Unit 1 The Evolution of Management as a Field of StudyUnit 2 The Scope of ManagementUnit 3 The Increasing Importance of Strategic ManagementUnit 4 What Is Organizational Behavior?Unit 5 Production and Operations ManagementUnit 6 Developing Quality and Competitive AdvantageUnit 7 Materials and Process: Management of a CompanyUnit 8 Introduction to Financial ManagementUnit 9 Key Issues in an International EnvironmentUnit 10 SupplyChain Management and IntegratioUnit 11 Human Resource Management: An OverviewUnit 12 Types of Marketing ResearchUnit 13 Defining Customer Value and SatisfactioUnit 14 Integrated Logistics ManagementUnit 15 Understanding ServicesUnit 16 How to Set a Price on a ProductUnit 17 Steps in Developing Effective CommunicatioUnit 18 The Realities of Public RelationsUnit 19 From Business Models to EBusiness ModelsUnit 20 The Emergence of EMarketingKey to Exercises 作者介绍
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