- 内容简介：
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《高级商务英语阅读》分两册，每册14个单元，每单元由3篇长度不等的阅读材料及相应的练习组成。同时辅以单元测试，帮助学生检测学习效果。《高级商务英语系列教材：高级商务英语阅读（1）》教程选材来源广泛，多少国际经贸领域的权威刊物，主要包括《财富》、《经济学家》、《商务周刊》、《金融战略》等；主题多样，涵盖了国际经贸的各个领域，并体现了时代特征；同时，选材特别注意趣味性和可读性，以培养、提升学习者的阅读兴趣。
- 作者简介：
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谢文怡，现任上海对外贸易大学英语专业教授、硕士生导师。1986年起在上海对外贸易大学国际商务外语学院任教。历任讲师、副教授、教授。主要从事英语语言文学的教学和研究。主讲英语精读、商务英语阅读、广告英语、英语演讲、英语听力等课程。1989年赴日本东洋大学经济系学习，2001年赴美国佛罗里达FAMU大学学习英语演讲并担任教学和研究工作。发表出版的论文和著作有：“关于广告中形容词的运用”、“日本互联网广告的发展和阻力”、“英语广告语篇中的含糊现象探析”、“新时期商务英语教学模式探析”、“从英语语音谈教师话语的调整”、《广告英语》、《新世纪商务英语阅读》、《经贸英语趣文阅读》等。承接的主要课程建设项目有《英语演讲》等。
- 目录：
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div>Unit 1 Business Start-ups
Text A How to Prepare to Launch Your Start-up
Text B Seven Great Ways to Finance a Start-up
Supplementary Reading Five Lessons for Start-ups from Buffy the Vampire Slayer
Test Yourself
Unit 2 Marketing
Text A Conducting Market Research
Text B Marketing Can Do Better
Supplementary Reading Coca-Cola Marketing Shifts from Impressions to Expressions
Test Yourself
Unit 3 Advertising
Text A Where Is Advertising Going? Into “Stitials”
Text B Ethical Issues in Online Advertising
Supplementary Reading Why Television Is the Place Advertisers Want to Be Again
Test Yourself
Unit 4 Stocks
Text A An Introduction to the Stock Market
Text B Stocks： Five Market Mistakes to Avoid
Supplementary Reading Why Stocks Are Riskier than You Think
Test Yourself
Unit 5 E-commerce
Text A E-commerce Industry
Text B Customer Retention： Keep Customers by Growing Relationships Online
Supplementary Reading An Internet with Chinese Characteristics
Test Yourself
Unit 6 Innovation
Text A The Eight Essentials of Innovation
Text B Seven Steps to a Culture of Innovation
Supplementary Reading What Is Making Enterprise Innovation Possible
Test Yourself
Unit 7 International Trade
Text A How to Start Selling Internationally
Text B Global Logistics/Supply Chain Best Practices—To Support and Drive Business Success and
Trends
Supplementary Reading Dating and Business： Not All That Different
Test Yourself
Unit 8 Manage Your Money
Text A Are You Buying It?
Text B Advice for Young Investors
Supplementary Reading Ten Tips for Realistic Money Management in College
Test Yourself
Unit 9 Insurance
Text A Types of Insurance
Text B The Five Big Health-care Dilemmas
Supplementary Reading Umbrella Coverage for Preventing Your Ruin
Test Yourself
……
Unit 10 Negotiation
Unit 11 Leadership
Unit 12 Shecoomy
Unit 13 Green Economy
Unit 14 Tourism
占位居中
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