Preface to the Series
总序
导读
Preface
1. Extension
McLuhan and Semiotics
Tools, Artifacts, and Technology
The Book
The Computer
Extension Theory
Language
Semiotics
Visual Tools
Artifactual Semiosis
The Mass Media and Mass Communications
2. The Four Laws
The Tetrad
Figure-Ground
Practical Applications
Economy and Efficiency
The Alphabet Principle
Reproduction
Mediation
3. The Medium Is the Message
Media
Sense Ratios
Secondary Orality
Media and Historical Epochs
The Medium Is the Sign
4. The Global Village
The Global Village in McLuhan's Own Words
Connected Intelligence
The Social Mediasphere
Technological Blending
Technopoly
5. The Unwitting Semiotician
Vico, Lotman, and McLuhan
Fantasia or the Human hnagination
The Ingegno or Autopoiesis
Memoria and Knowledge
Tile Cultural Cycle
A McLuhanian Semiotics
References
Index