目录 Unit 1 Business Communication Text A Twelve Secrets of Effective Business Communication Text B Communicating Effectively for Business Chinese and International Culture Tour Case Study Unit 2 Business Negotiation Text A The Art of Negotiating Text B Negotiation Strategy: Seven Common Pitfalls to Avoid Chinese and International Culture Tour Case Study Unit 3 Takeovers and Mergers Text A Mergers and Acquisitions: Understanding Takeovers Text B 2017 Bodes Well for Chinese Takeovers Chinese and International Culture Tour Case Study Unit 4 Finance and Banking Text A On the Way: Chinese Capital’s Journey to the World Text B Which Is Better: Saving Money or Paying Down Debt? Chinese and International Culture Tour Case Study Unit 5 Stocks and Bonds Text A Stocks vs. Bonds Text B Where to Put Your Cash While Savings Rates Are Rock-bottom? Chinese and International Culture Tour Case Study Unit 6 E-commerce Text A Making the Most of China’s E-commerce Boom Text B What Does the Store of the Future Look Like? Chinese and International Culture Tour Case Study Unit 7 Risk Management Text A Risk Management Text B The Main Types of Business Risk Chinese and International Culture Tour Case Study Unit 8 Corporate Culture Text A Does Corporate Culture Really Matter? Text B Risky Rhetoric: When Personal Opinions Damage Corporate Brands Chinese and International Culture Tour Case Study Unit 9 Green Economy Text A Green Economy Text B Rise of Personal Solar Power Chinese and International Culture Tour Case Study Unit 10 China’s Economy and the World Text A A Breath of Fresh Air Text B How China’s Economy Influences the US Chinese and International Culture Tour Case Study 附录一 Glossary 附录二 TEM-8 (2015–2017)
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