目录 Chapter One Economics经济学 Text A Microeconomics and Macroeconomics Text B The Income―Expenditure Model Text C Economics Basics：Production Possibility Frontier(PPF)and Oppoaunity Cost Chapter Two Development Economics发展经济学 Text A What Is Development Economics? Text B The HarrodDomar Growth Model Text C China：Promcting the Environment and Improving Livelihoods of Farmers Chapter Three International Economics国际经济学 Text A What Is International Economics? Text B The International Economy Text C FactorEndowment Theory Chapter Four International Trade Theories国际贸易理论 Text A Absolute Cost Theory Text B Comparative Cost Theory Text C The World Trade Organization Chapter Five International Trade Policies and Measures国际贸易政策与措施 Text A Free Trade or Protectionism? Text B Free Trade in Asian Style Text C Trade Policy Tools Chapter Six International Trade Practice国际贸易实务 Text A Incoterms 2010 Text B Cargo Insurance Guide Text C Letter of Credit(L／C) Chapter Seven International Business Negotiation国际商务谈判 Text A A Beginner’S Guide to International Business Negotiations Text B United States Business Etiquette Text C Eight Steps to Success in NegotiatingImportance of Business Negotiating Chapter Eight International Finance国际金融 Text A The IMF’S Role at a Glance Text B Exchange Rates Text C Effort to Balance International Payments Chapter Nine Monetary Banking货币银行学 Text A Money and Banks Text B WhO Needs a Swiss Bank? Text C What Is Money? Chapter Ten International Investment国际投资 Text A Foreign Direct Investment Text B Trends and Recent Developments in Foreign Direct Investment Text C China Is the Most Promising Source of FDI Chapter Eleven Accountancy会计 Text A Accounting and Auditors Text B Marsh to Make Payments More Transparent Text C Accounting for Advertising Costs Chapter Twelve International Business Law国际商法 Text A Formation of Agency Text B Contract Law Text C What Is Consideration? Chapter Thirteen Marketing市场营销 Text A What Is Marketing? Text B Four Principles of Marketing Strategy in the Digital Age Text C Customer Retention：The Key to Growth and Profit Chapter Fourteen Economic Management经济管理 Text A Virtual Economic Management Text B Less Government Better for Business?Not If History Provides a Guide Text C Social Security Crisis?Not If the Wealthy Pay Their Way Appendix Business Terms(English and Chinese Interpretations)商务术语(英汉释义)
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