目录 Chapter 1 Business Writing and Communication 1 Introduction to Business Writing and Communication 2 The Power of Communication 3 Conceptual Model Exercises Chapter 2 Business Writing Styles 1 Types of Business Writing 2 Principles of Business Writing 3 Formal and Informal Styles Exercises Chapter 3 Language Skills and Writing Techniques 1 Writing Techniques 2 Language Skills 3 Tips for Business Writing Exercises Chapter 4 Abstract Writing 1 Definition and Length of Abstract 2 Types of Abstracts 3 Functions of Abstracts 4 Procedures and Rules for Writing Abstracts 5 Some Suggestions for Preparing an Abstract 6 Examples of Abstract Exercises Chapter 5 Business Letter Writing 1 The Introduction of Business Letters 2 Writing Principles of Effective Business Letters 3 The Structure of Business Letters 4 The Layout of Business Letters 5 Typical Examples of Business Letters Exerclses Chapter 6 Job-Related Writings 1 R6sum6 or Curriculum Vitae Writing 2 Application Letter Writing 3 Memo and Email Writing Exercises Chapter 7 Social Letter Writings 1 Letters of Congratulation 2 Thank You Letters 3 Apology Letters 4 Holiday Letters 5 Complaint Letters Exercises Chapter 8 Office Routine Letters 1 Invitation Letters 2 Introduction Letters 3 A Business Itinerary 4 Notification Letter Exercises Chapter 9 Business Report Writing 1 Classification of Business Report 2 Instructions for Writing Business Report Exercises Chapter 10 Contract Writing 1 The Introduction of Business Contracts 2 The Establishment of Business Contracts 3 The Structure of Business Contracts 4 The Features of Business Contracts 5 Typical Samples of Business Contracts Exercises Chapter 11 Company Profiles 1 Definition and Criteria of a Company Profile 2 The Writing of a Company Profile 3 Description of a Company Organization 4 Features of English Corporate Profiles 5 Samples of Corporate Profiles Exercises Chapter 12 Business Advertisements 1 Advantages and Disadvantages of Advertisements 2 Six Laws of Small Business Advertising Success 3 Choosing Right Advertisement for Business 4 Choosing Right Media of Advertisements 5 How to Design an Advertisement 6 Language Features of Advertisement Exercises Chapter 13 Business Proposal 1 Types of Proposal 2 Managing Business Proposal 3 Writing a Business Proposal 4 Example of a Request for Proposal Exercises Chapter 14 Corporate Governance 1 Rights and Equitable Treatment of Shareholders 2 Codes and Guidelines 3 Mechanisms and Controls 4 Principles of Good Corporate Governance 5 Examples of Corporate Governance Exercises Chapter 15 Business Charter 1 Definition of Business Charter 2 Corporate Charter Number 3 Standard Business Charter Template 4 Example of Corporate Charter
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