Professor Malcolm McDonald was recently cited as one of thetop marketing gurus in the world, along with Philip Kotler andMichael Porter and, in a 2006 Times HE piece, he was named as oneof the top ten consultants in the UK. He is now Emeritus Professorat Cranfield University School of Management where, until recently,he was Professor of Marketing and Deputy Director. FormerlyMarketing Director of Canada Dry, he is Chairman of six companiesand works with many of the operating boards of the world's biggestmultinationals on every continent. He is the author of over 40books, many of which have been translated into several foreignlanguages and has published hundreds of articles and papers.
Although retiring from his teaching role, Malcolm continues toresearch and teach at Cranfield and other universities around theworld and to promote himself via speaking engagements, visitinglectures, and consultancy. He is determined to keep this, his mostrevered publication, alive and kicking. He has thought long andhard about a succession plan for the book and has invited ProfessorHugh Davies, also of Cranfield University School of Management, toassist him in the current update, with a view to Hugh taking thereigns of the book's development into the future.
Hugh Wilson is Professor of Strategic Marketing and Director ofthe Customer Management Forum at Cranfield School of Management,and an influential author, speaker and consultant in marketing andIT. Hugh is listed in the Chartered Institute of Marketing's global'Guru Gallery' of 'the 50 leading marketing thinkers alive today'.He has extensive industrial experience, including thirteen years inthe IT industry working for IBM, Logica, Artificial IntelligenceLtd and NCR in marketing, consulting and business development. Henow spends much of his time working with companies such as IBM,Lloyds TSB, BT, Taylor Woodrow and Skandia on marketing planning,e-commerce, CRM and multi-channel marketing, as well as teaching onthese topics in Cranfield. His books and management reports includethe bestselling 'e-marketing' (1999), 'Profiting from eCRM' (2001),and 'Marketing Strategy in the digital age' (2001), all publishedby FT Prentice Hall. 'The New Marketing' (with Malcolm McDonald),was published in 2002. He was recently honoured by the DTI as oneof the "Internet Decade" list of the hundred individuals who havehad most influence over the development of e-commerce, according toan NOP poll. He writes regularly for academic and practitionerjournals. His latest book 'The Multichannel Challenge' (with RodStreet and Lindsay Bruce) was published in March 2008.