Unit 1 Business Lunch
Part I Lead-in Activities
Part II Intensive Reading
Text A Escalated Dining
Part III Supplementary Reading
Text B Essential Guide to the Business Lunch
Unit 2 Business Culture
Part I Lead-in Activities
Part II Intensive Reading
Text A Culture Clash
Part III Supplementary Reading
Text B Why Women Leave Tech: It's the Culture, Not because "Math Is Hard"
Unit 3 Leadership
Part I Lead-in Activities
Part II Intensive Reading
Text A The Ways Chief Executive Officers Lead
Part III Supplementary Reading
Text B The Boss with No Office
Unit 4 Employee Management
Part I Lead-in Activities
Part II Intensive Reading
Text A Rethinking HR' s Role in Employee Engagement
Part IIl Supplementary Reading
Text B Using Employee Segmentation to Bring out the Best in Your Workforce
Unit 5 Marketing
Part I Lead-in Activities
Part II Intensive Reading
Text A Marketing Moxie: Define Your Mission & Vision
Part III Supplementary Reading
Text B Content Marketing
Unit 6 Business Ethics
Part I Lead-in Activities
Part II Intensive Reading
Text A Software Engineers Need a Crash Course in Ethics
Part III Supplementary Reading
Text B Women May Avoid Business Careers to Maintain Ethical Integrity
Unit 7 Customer Service
Part I Lead-in Activities
Part II Intensive Reading
Text A Why Customer Experience Matters More than Ever for Enterprise IT?
Part III Supplementary Reading
Text B Earn Customer Loyalty without Losing Your Shirt
Unit 8 Supply Chains
Part I Lead-in Activities
Part II Intensive Reading
Text A Turn Your Supply Chain into a Profitable Growth Engine
Part III Supplementary Reading
Text B Apple Needs Good, Not Just Better, Supply Chain
Unit 9 Financial Advisor
Part I Lead-in Activities
Part IF Intensive Reading
Text A Hiring a Financial Advisor
Part III Supplementary Reading
Text B How to Fire Your Financial Advisor
Unit 10 E-Commerce
Part I Lead-in Activities
Part II Intensive Reading
Text A The Rise and Fall of an E-commerce Golden Child
Part III Supplementary Reading
Text B The Future of the Internet
Unit 11 Investment
Part I Lead-in Activities
Part II Intensive Reading
Text A Investment Risks
Part III Supplementary Reading
Text B Lethal Mistakes for Real Estate Investors
Unit 12 Negotiation
Part I Lead-in Activities
Part II Intensive Reading
Text A What to Be Communicated During Negotiation?
Part III Supplementary Reading
Text B Business Negotiation Metaphors