unit 1 globalization text a the empire strikes back text b disney theme park unit 2 film industry text a the harry potter economy text b chinas investment in silver screen unit 3 property boom text a between a rock and a living space text b buil excitement unit 4 information technology text a silicon valley visionary who put apple on top text b nokia at the crossroads: blazing tforms unit 5 creativity and innovation text a the tmodern craving for creativity text b design thinking unit 6 mer litigation texta reducing the risk of mer litigation in the united states text b the mcdonalds coffee lawsuit and now, the rest of the story unit 7 mass customization text a bmw drives germany text b how mass customization is changing our world unit 8 crisis management text a a crisis made in japan text b crisis management in belgium: the case of coca-cola unit 9 inter and our life text a how long will googles magic last? text b has the inter brought us together or pulled us apart? unit 30 career nning text a how to change the world text b how will you measure your life? unit 13 finan crisis text a cinderellas moment text b fing europes single currency unit 32 entrepreneurship text a can red wine help you live forever? text b an interview with tim ferriss--author of the 4-hour workweek
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