物流英语大中专高职外语欧阳斌、张耀新华正版

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作者: 欧阳斌、张耀
出版社: 清华大学出版社
ISBN: 9787302220961
出版时间: 2010-06

版次: 1
装帧: 平装
开本: 32开

作者: 欧阳斌、张耀
出版社: 清华大学出版社
ISBN: 9787302220961

出版时间: 2010-06
版次: 1

装帧: 平装
开本: 32开

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教材教辅考试 > 教材 > 高职教材 > 语言文字

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物流英语：21世纪高职高专规划教材？物流管理系列

目录：

chapter 1 logistics
text 1 what is logistics?
role y 1 cing an order
text 2 the definition of logistics
role y 2 deliveries and suppliers
case study logistics at wal-mart
test

chapter 2 supply chain management
text 1 role of logistics in the supply chain
role y 1 conversation with forward air president ( i )
text 2 what is supply chain management?
role y 2 conversation with forward air president ( ii )
case study future trends in supply chain management
test

chapter 3 transportation
text 1 the pure of transportation
role y 1 uk transportation conversation
text 2 definition of transportation
role y 2 ground transportation
case study yamato transport co., ltd.
test

chapter 4 a third party logistics provider
text i what is outsourcing?
role y i problems with a client
text 2 definition of third party logistics
role y 2 sales terminology
case study how to select a third-party logistics provider
test

chapter 5 retailing logistics
text 1 retail supply chains
role y 1 a retail conversation
text 2 retailing logistics in u.k.
role y 2 meeting with customers
case study grampian country food group
test

chapter 6 chain store
text 1 standardization of the operation of chain stores――an opinion
role y 1 british food
text 2 definition of chain stores
role y 2 bargaining at a flea-market
case study mcdonalds corporation
test

chapter 7 distribution center
text 1 what is a distribution center?
role y 1 target distribution center
text 2 warehouse management
role y 2 distribution opportunities
case study turbocharged warehouse & distribution center
test

chapter 8 intermodal transportation
text 1 containerization-past,present and future
role y 1 import and export business
text 2 the nature of intermodalism
role y 2 the economics
case study international transportation operation
test

chapter 9 procurement
text 1 definition about procurement
role y 1 an office in the university of paisley
text 2 application of procurement systems
role y 2 an office in the university of paisley
case study united nations procurement methods
test

chapter 10 information management
text 1 logistics information and munication technology
role y 1 using a puter
text 2 information application
role y 2 hooking up my puter
case study use of edi in the supply chain
test

chapter 11 customer service
text 1 eight rules for good customer service
role y 1 customer services ( i )
text 2 developing a logistics service quality scale
role y 2 customer services ( ii )
case study back-to-back supply chain services is more than just logistics
test

chapter 12 packaging
text 1 introduction to packaging
role y 1 the packaging ( i )
text 2 packaging types
role y 2 the packaging ( ii )
case study coca-cola pany
test
appendix a logistics documents
appendix b abbreviations
reference

内容简介：

物流英语是物流专业的一门必修课程，旨在培养在物流实践中的英语交流技能。物流英语共12章，主要内容有物流概念、供应链管理、物流运输、第三方物流、零售供应链、连锁超市、配送中心、多式联运、采购管理、物流信息管理、客户服务、包装与条码识别。物流英语适合作为高职高专类物流专业的专业英语或双语教材，也可作为市场营销、靠前贸易等专业的教材。

精彩内容：

    upply chain management: a system perspective
    supply chain management （scm） is a business system ofenterprise  strategies,  business  processes  and informationtechnologies for improving the nning, execution and collaborationof material  flows,  information  flows,  finan  flows  andworkforce flows in the supply chain.  scm is supported bymodular software applications that integrate activities acrossorganizations, from demand forecasting, product nning, partspurchasing,  inventory control,  manufacturing,  and productassembly to product distribution.
    a system of supply chain management
    scm is a so or soft system which has goals, ponents,processes and a boundary.
    goals of scm are to reduce inventory cost, to increasesales, to improve the coordination and the collaboration withsuppliers, manufacturers and distributors.
    ponents of scm system  the ponents of a supplychain system consist of supply chain software and hardware,supply chain business processes and users of scm system.
    scm software and hardware  the core of an scm system isscm  software.  supply  chain  software  is  a  module-basedapplication. each software module automates business activitiesof a functional area in the supply chain.  unix is the most mon operating system for running scm software.
    business processes   business processes of scm include supply chain nning,  execution and collaboration and operational control.
    users  the users of scm systems are supply chain participants at all levels.
    boundary of the scm systems   the boundary of a scm system is the boundary of extended enterprise which includes the pany, suppliers, partners, distributors and customers.
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