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三双鞋:美捷步总裁谢家华自述

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Tony Hsieh（托尼·谢）著 / Grand Central Publishing / 2010-09 / 平装

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图书 > 外文古旧书 > 英文书 > 历史
Delivering Happiness: A Path to Profits Passion and Purpose[三双鞋:美捷步总裁谢家华自述]
作者: Tony Hsieh （托尼·谢）著

出版社: Grand Central Publishing

出版时间: 2010-09

版次: 1

ISBN: 9780446585323

定价: 103.60

装帧: 平装

开本: 16开

纸张: 胶版纸

页数: 272页

正文语种: 英语
内容简介：

In his first book, Tony Hsieh - the widely-admired CEO of on-line shoe retailer, Zappos, explains how he created a unique culture and commitment to service that aims to improve the lives of its employees, customers, vendors and backers. Using anecdotes and stories from his own experiences and from other companies, Hsieh provides concrete ways that companies can achieve unprecedented success. Even better, he shows how creating happiness and record results go hand-in-hand. He starts with the 'Why' in a section where he narrates his quest to understand the science of happiness. Then he runs through the ten Zappos 'Core Values' such as 'Deliver WOW through Service,' 'Create Fun and A Little Weirdness' and 'Build a Positive Team and Family Spirit' and explains how you and your colleagues should come up with your own. Hsieh then details many of the unique practices at Zappos that have made it the success it is today, such as the philosphy of allocating marketing money into the customer experience, thereby allowing repeat customers and word-of-mouth be their true form of marketing. He also explains why Zappos's main priority is company culture and his belief that once you get the culture right, everything else - great customer service, long-term branding - will happen on its own. Finally, Hsieh explains how Zappos employees actually apply the Core Values to improving their lives outside of work - and to making a difference in their communities and the world.

作者简介：

Tony Hsieh became involved with Zappos as an advisor and investor in 1999, about two months after the company was founded. He eventually joined Zappos full time in 2000.

目录：

reface

1 in search of profits

2 you win some,you lose some

3 diversify

4 concentrate your position

5 platform for gorwth :brand,culture,pipeline

6 taking it to the next level

7 end game

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