目录 PART ONE LAYING THE GRoUNDWoRK 1 Mass Communication，Culture，and Media Literacy Media Literacy What Is Mass Communication? Communication Defined Mass Communication Defined What Is Culture? Culture as Socially Constructed Shared Meaning Functions and Effects of Culture Mass Communication and Culture Mass Media as Cultural Storytellers Mass Communication as Cultural Forum Scope and Nature of Mass Media The Role of Technology The Role of Money Cultural Forum: Audience as Consumer or Audience as Product? Changes Concentration of Ownership and Conglomeration Globalization Audience Fragmentation Hypercommercialism Erosion of Distinctions among Media: Convergence Mass Communication, Culture, and Media Literacy Oral Culture The Invention of Writing Literate Culture The Gutenberg Revolution The Industrial Revolution Media Literacy Elements of Media Literacy Media Literacy Skills Living Media Literacy: Living a Media Literate Life Resources for Review and Discussion Chapter Review Key Terms Questions for Review Questions for Critical Thinking and Discussion PART TWO MEDIA，MEDIA INDUSTRIES,AND MEDIA AUDIENCES 2 Books Book Timeline A Short History of Books Books in Colonial North America Books and Their Audiences The Cultural Value of the Book Media Echoes: The Role of Books in Social Movements Using Media to Make a Difference: Our Bodies, Ourselves Censorship Scope and Structure of the Book Industry Categories of Books From Idea to Publication Trends and Convergence in Book Publishing Convergence Conglomeration Demand for Profits and Hypercommercialism Growth of Small Presses Restructuring of Book Retailing Cultural Forum: Freedom to Read Developing Media Literacy Skills: The Lessons of Harry Potter Living Media Literacy: Start a Citywide Book Conversation Resources for Review and Discussion Chapter Review Key Terms Questions for Review Questions for Critical Thinking and Discussion 3 Newspapers 4 Magazines 5 Film 6 Radio and Sound Recording 7 Television 8 The Internet and the World Wide Web：Changingthe Paradigm PART THREE MASS-MEDlATED CULTURE IN THE INFORMATIoN AGE 9 TheorieS and Efiects of Mass Communication 1O Media Freedom，Regulation，and Ethics Glossary
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