目录 Unit 1 Artifi Intelligence Industry Text A The Four Waves of AI Text B Will A1 Take Your Job Away? Unit 2 Global E-commerce Text A Online Purchase Behavior Text B Food Economics Unit 3 IP Industry Text A The Digital Marketing of Game of Thrones Text B How IP Economy and Fan Economy Boost Each Other Unit 4 Enterprise Transformation Text A Can Pat Gelsinger Turn the Chipmaking Giant Around? Text B Corporate Transformation Under Pressure Unit 5 Experience Economy Text A The Evolution of Experience Economy Text B Hai Di Laos Unstoppable Success? Customer Service at Its Best Unit 6 Corporate Culture Text A 3 Types of Corporate Culture: Which One Is Your Company? Text B Corporate Culture Trends for 2021 Unit 7 Merger of Company Text A What Is a Merger? Text B Successful Mergers and Acquisitions Unit 8 Teleeommuting Text A Managing by Zooming Around Text B Benefits of Te]ecommuting Unit 9 Streaming Media Industry Text A iQiyi, Youku... Who Will Be the Next Netflix of China? Text B TikTok Is a "Wild West" for Influeneers Unit 10 Influeneer Marketing Text A The Future of Influencer Marketing Is in China Text B How Does Influencer Change Consumer Behaviour? Unit 11 Virtual Currency Text A Complexity Theory: An Introduction to Faeebooks Libra Text B What Is Virtual Currency? Unit 12 Performance Appraisal Text A Four Common Problems with Performance Appraisals Text B Introduction to Performance Appraisal Methods Unit 13 Business Monopoly Text A Monopoly Examples Text B Monopolies: Pros, Cons, and Effect on Economies Unit 14 Economy Under COVID-19 Text A COVID-19 Worldwide: The Pandemics Impact on the Economy and Markets Text B The Global Economic Outlook During the COVID-19 Pandemic: A Changed World Unit 15 Marketing Text A The 4Ps of Marketing Text B What Are the 7 Functions of Marketing? Bibliography
内容摘要 本教材以教育部颁布的《高等学校英语专业英语学习大纲》为指导，以突出跨文化商务交际能力的培养为原则，进行选材和编写。材料来自国外报纸、杂志及网络等，内容既涉及经典主题，也有当下热门话题，体现了选材的优选性、典型性、实用性和趣味性。本教材内容丰富，时代感强，给学生在学习语言的同时提供了更多的机会了解商务方面的相关知识和时代热点。每单元的内容根据不同的模块，从易到难、循序渐进排列。 本教材共包括15个单元，每个单元共有两篇文章，体例结构安排如下： New Words and Expressions部分，列出每篇文章的生词和词组，以扩充学生的词汇量。 Notes to the Text部分，对文章出现的重要信息做出注释，以扩展学生的知识面，加深学生对实事的理解。 Exercises部分包括三个板块。、二个板块帮助学生检测自己对文章大意和细节的理解；第三个板块是讨论题，以提高学生的创造力、拓展学生的思维为目的。
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