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Customizingishot.Everythingcanbecustomized:frompimpedcarstoretrofurniture.Thismajortrendisespeciallypopularinfootwear.Customizingyourownshoesisawayofsteppingoutofthecrowd,ofshowingyourpersonality.Justabouteverysneakerbrandhasfoundawaytoputstreetartintotheirproducts;rainbootshaveneverbeenmorehip;andthereareevencustomizefestivalsandexhibitions.
Byinviting150artistsandillustratorstoshow/createcustomizedshoesthebookwillappealnotonlytosneakerfreaks,fashionfetishists,andtrendwatchers,butalsotothegraphicdesignandartaudience.Themainfocusisontheartworkbutthetextexaminesthetrendandasks:Howdiditstart?Whatmaterialsdotheartistsuse?Therearealsotipsandtricksonhowtocreateyourveryownuniqueshoes.