Chapter1Culture,Communication,InterculturalCommunication
Culture
Communication
InterculturalCommunication
Summary
Exercises
CaseStudy:ToBeDirectorNot
FurtherReading:CulturalDifferences
Chapter2CommunicationBetweenCultures:VerbalCommunication
VerbalCommunication
OralCommunication
WrittenCommunication
Summary
Exercises
CaseStudy:TheProblemofUsingtheLocalLanguage
FurtherReading:PracticeinTelephoneSales
Chapter3CommunicationBetweenCultures:NonverbalCommunication
NonverbalCommunication
Kinesics
SpaceandDistance
Summary
Exercises
CaseStudy:HowCanYouStillSmile?
FurtherReading:FeaturesofKinesics
Chapter4ContrastingCulturalValues
CulturalValues
CulturalDimensions
Summary
Exercises
CaseStudy:HandintheReportin15Days
FurtherReading:CulturalValuesinInternationalBusiness
Chapter5CultureShockinInternationalCommunication
FeelingsofCultureShock
StagesofCultureShock
SymptomsofCultureShock
CuringCultureShock
High-contextandLow-contextCultures
Summary
Exercises
CaseStudy:AretheProblemsRightThereorNot?
FurtherReading:CultureClash
Chapter6BusinessEtiquetteandSocialCustoms
IntroductionsandGreetings
HandshakingandExchangingBusinessCards
DressingandDining
SocialCustoms
GiftGivingandReceiving
Humor,SuperstitionsandTaboos
Summary
Exercises
CaseStudy:WhatCausedtheConflict?
FurtherReading:"GoingDutch"Versus"ChineseHospitality"
Chapter7BusinessNegotiationAcrossCultures
CommunicationinNegotiation
TheInfluenceofCulturalDifferencesonNegotiation
NegotiationStrategies
PhysicalContextofNegotiation
PhasesofNegotiation
Summary
Exercises
CaseStudy:WhyDidnttheAmericanManagerExplainDirectly?
FurtherReading:FactorsthatInfluenceInternationalBusinessNegotiation
Chapter8InterculturalManagement
CulturalFactorsinInternationalBusinessManagement
CorporateCulture
DevelopmentofTeamwork
StrategiesforInternationalMarketers
Summary
Exercises
CaseStudy:GEsInformality
FurtherReading:TeamBuilding
KeytoExercises
Bibliography