Unit 1 Corporate Culture Learning Objectives Section A Lead-in Icebreaker Reading Aloud Section B Listening Focus: Listening for Signpost Words Section C Work Step by Step Task 1 Getting Started—Internet Giant Task 2 Going Further—Baidu’s Unique Culture Task 3 Playing Your Role—Changes in Yahoo! Section D After-class Activities Be an Active Listener Presentation Enjoy Your English Movie Episode:American Dreams in China Unit 2 Trademarks and Brands Learning Objectives Section A Lead-in Icebreaker Reading Aloud Section B Listening Focus: Distinguishing Facts from Opinions (I) Section C Work Step by Step Task 1 Getting Started—Registering a Trademark Task 2 Going Further—The Brand Value Task 3 Playing Your Role—The Brand Story Section D After-class Activities Be an Active Listener Presentation Enjoy Your English Sing a Song:Green Flower Porcelain Unit 3 Mechanism of the Board Learning Objectives Section A Lead-in Icebreaker Reading Aloud Section B Listening Focus: Identifying Main Ideas Section C Work Step by Step Task 1 Getting Started—The Company Status Task 2 Going Further—The History and System of the Board Task 3 Playing Your Role—Duties of the Board of Directors Section D After-class Activities Be an Active Listener Presentation Enjoy Your English Movie Episode:The Social Network Unit 4 The Stock Market Learning Objectives Section A Lead-in Icebreaker Reading Aloud Section B Listening Focus: Note Taking Section C Work Step by Step Task 1 Getting Started—Trading Principles Task 2 Going Further—Making Your Portfolio Task 3 Playing Your Role—A Decisive Hero Section D After-class Activities Be an Active Listener Presentation Enjoy Your English Sing a Song:Over You Unit 5 Overseas Market Learning Objectives Section A Lead-in Icebreaker Reading Aloud Section B Listening Focus: Summarizing Section C Work Step by Step Task 1 Getting Started—Negotiating a Business Task 2 Going Further—Problems in Overseas Market Task 3 Playing Your Role—Sales Strategy Section D After-class Activities Be an Active Listener Presentation Enjoy Your English Sing a Song:Invisible Wings Unit 6 Company Vision Learning Objectives Section A Lead-in Icebreaker Reading Aloud Section B Listening Focus: Distinguishing Facts from Opinions (II) Section C Work Step by Step Task 1 Getting Started—Knowing Some Company Visions Task 2 Going Further—The Vision Story Task 3 Playing Your Role—Writing a Vision Statement Section D After-class Activities Be an Active Listener Presentation Enjoy Your English Movie Episode:A Brief History of Apple Inc. Unit 7 Business Geeks Learning Objectives Section A Lead-in Icebreaker Reading Aloud Section B Listening Focus: Location and Address Section C Work Step by Step Task 1 Getting Started—Big Potatoes Task 2 Going Further—More Business Heroes Task 3 Playing Your Role—The Heroes’ Story Section D After-class Activities Be an Active Listener Presentation Enjoy Your English Sing a Song:Try With Me Unit 8 Global Top 500 Companies Learning Objectives Section A Lead-in Icebreaker Reading Aloud Section B Listening Focus: Drawing Inferences Section C Work Step by Step Task 1 Getting Started—Company Profile Task 2 Going Further—Company Development Task 3 Playing Your Role—Successful Career Section D After-class Activities Be an Active Listener Presentation 134 Enjoy Your English Sing a Song:Make You Feel My Love Glossary
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