【目录】: Unit 1 Passage A International Business Methods(Ⅰ) Passage B International Business Methods(Ⅱ) Passage C 中国特许经营信息滞后给“假洋品牌”可趁之机 Unit 2 Passage A Why Firms Become Multinational Enterprises Passage B Figuring Out How to Do Business in Japan Passage C 大力实施本土化战略 Translation Skills(Ⅰ) 定语从句的翻译 Unit 3 Passage A Six Rules of Thumb for Doing Business across Cultures Passage B Managing Corporate Culture Passage C 尽可能使文化冲击小化 Unit 4 Passage A The IMF and the World Bank Today Passage B Currency Union:A Long—Term Vision? Passage C 通胀与调控 Translation Skills(Ⅱ) 被动语态的翻译 Unit 5 Passage A Defining Risk Passage B Risk Adjusted Passage C 投机——让人欲罢不能 Unit 6 Passage A An Attempt to Estimate China’S Bad Loans Backfires Passage B China’S Reserves:A Money Machine Passage C 采取积极有效措施,促进国际收支基本平衡 Translation Skills(Ⅲ) 增词法和减词法 Unit 7 Passage A Are Markets Efficient? Passage B Catching Market Waves Passage C 市场与经济 Unit 8 Passage A Strategic Market Management Passage B Brand Loyalty Passage C 自主品牌:市场的直接交锋 Translation Skills(Ⅳ) 翻译中的词性转换 Unit 9 Passage A What Is Consumer Behavior? Passage B Core Values Passage C 贴牌生产 Unit 10 Passage A Marketing Strategy Passage B Managing Innovation …… Unit 11 Unit 12 Unit 13 Unit 14 Unit 15 Unit 16 Unit 17 Unit 18 Bibliography