迈克尔·所罗门（Michael R. Solomon） 美国圣约瑟夫大学Haub商学院营销学教授、消费者研究中心主任，英国曼彻斯特大学消费者行为学教授。在学术期刊上发表大量论文，其研究得到美国广告学会、美国营销学会、美国农业部、美国商务部等的资助。担任Journal of Consumer Behaviour, Journal of Marketing Theory and Practice等期刊编委。所罗门教授被公认为行为科学/时尚类学术文献中15位高被引学者之一，以及广告与营销传播领域10位多产的学者之一。
【目录】:
Section 1 Foundations of Consumer Behavior Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior Chapter 2 Consumer and Social Well-Being
Section 2 Internal Influences on Consumer Behavior Chapter 3 Perception Chapter 4 Learning and Memory Chapter 5 Motivation and Affect Chapter 6 The Self: Mind, Gender, and Body Chapter 7 Personality, Lifestyles, and Values
Section 3 Choosing and Using Products Chapter 8 Attitudes and Persuasive Communications Chapter 9 Decision Making Chapter 10 Buying, Using, and Disposing
Section 4 Consumers in Their Social and Cultural Settings Chapter 11 Groups and Social Media Chapter 12 Income and Social Class Chapter 13 Subcultures Chapter 14 Culture
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