UNIT1BriefIntroductiontoE-commerce
Text
TheEmergenceofE-commerce
SupplementaryReading1
E-commerceinChina
SupplementaryReading2
Amazon——BeforeandAfter
SupplementaryReading3
ShouldE-commerceBeTaxedLikeAnyOtherCommerce
参考译文
UNIT2E-commerceMarketMechanism
Text
ElectronicMarketplaces
SupplementaryReading1eBay——TheJuggernautofE-marketplaces
SupplementaryReading2
CollaborativeCommerce——TheNextBigTrendinPartnering
SupplementaryReading3
MakingtheWebJustanotherVenueforTrade-Shows
参考译文
UNIT3Business-to-CustomerE-commerce
Text
Yesterday,TodayandTomorrowofB2CE-commerce
SupplementaryReading1
B2BvsB2C——MoreThanJustaLetter
SupplementaryReading2
FAQforB2C
SupplementaryReading3
WhatistheDifferencebetweenB2CandB2B
参考译文
UNIT4Business-to-BusinessE-commerce
Text
Business-to-BusinessE-commerce
SupplementaryReading1B2BMarketingStrategies
SupplementaryReading2E-CommerceProcurementManagement
SupplementaryReading3
ResearchonPartner-ChoosingandWebServicesforB2BE-commerceinVirtualEnterprises
参考译文
UNIT5ConsumerBehaviorandCustomerServicesinE-commerce
Text
CustomerBehaviorAffectsE-commerceCompetitiveness
SupplementaryReading1
E-commerceReport:Technologythatpromisestoanalyzesalesdatamoresimplyandquicklycouldaltercustomerinteractions
SupplementaryReading2
ImprovingCustomerExperience:UsabilityTestingIsNotEnough
SupplementaryReading3
FiveMythsinE-CommerceaboutPersonalization
参考译文
UNIT6TechnicalInfrastructureofE-commerce
Text
Database
SupplementaryReading1
TwoTechnicalInfrastructuresofE-commerce——DataManagementandComputerNetwork
SupplementaryReading2
Intemet
SupplementaryReading3
CommunitiesinCyberspace
参考译文
UNIT7MobileCommerce
Text
MobileCommerce
SupplementaryReading1
M-commerceSecurityChallengesandSolution
SupplementaryReading2
M-commerceatHelsanaHealthInsurance
SupplementaryReading3
M-commerceinChina
参考译文
UNIT8OnlineMarketing
Text
E-marketing
SupplementaryReading1
E-marketingStrategyandTesco'sE-marketingCampaign
SupplementaryReading2
GoogleandFinancialCrisis
SupplementaryReading3
SearchEngineOptimization
UNIT9PaymentSysteminE-commerce
Text
ElectronicPayment
SupplementaryReading1
ElectronicFundsTransfer
SupplementaryReading2
UntraceableDigitalCash,InformationMarkets,andBlackNet(1)
SupplementaryReading3
UntraceableDigitalCash,InformationMarkets,andBlackNet(2)
参考译文
UNIT10Law,EthicsinE-commerce
Text
ComputerSecurity
SupplementaryReading1ComputerVirus
SupplementaryReading2TheLawoftheWebforBusinesses
SupplementaryReading3PrivacyandConfidentialityinanE-commerceWorld
参考译文
KeytoExercises
References