PREFACE
CHAPTER 1 Introduction to Electronic Commerce
Electronic Commerce:The Second Wave
Business Models,Revenue Models,and Business Processes
Economic Forces and Electronic Commerce
Identifying Electronic Commerce Opportunities
International Nature of Electronic Commerce
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research
CHAPTER 2 Technology Infrastructure:The Internet and the World Wide Web
The Internet and the World wide Web
Packet-Switched Networks
Internet Protocols
Markup Languages and the Web
Intranets and Extranets
Internet Connection Options
Voice-Grade Telephone Connections
Internet and the Semantic Web
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research
CHAPTER 3 Selling on the Web:Revenue Models and Building a Web Presence
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CHAPTER 4 Marketing on the Web
CHAPTER 5 Business-to-Business Strategies:From Electronic Data
CHAPTER 6 Online Auctions,Virtual Communities,and Web Portals
CHAPTER 7 The Environment of Electronic Commerce:Legal,Ethical,and Tax Issues
CHAPTER 8 Web Server Hardware and Software
CHAPTER 9 Electronic Commerce Software
CHAPTER 10 Electronic Commerce Security
CHAPTER 11 Payment Systems For Electronic Commerce
CHAPTER 12 Planning for Electronic Commerce
GLOSSARY
INDEX