reface
chapte 1 fishing where the fish are!
chapte 2 why are trade fairs so important?
chapte 3 your trade fair participation divided into three phases
chapte 4 eleven stepsfor asuccessful trade fair participation
chapte 5 the stand personnel
chapte 6 service
chapte 7 communication
chapte 8 the structure of a trade fair conversation
chapte 9 what does your stand look like?
chapte 10 your trade fair schedule in a nutshell
useful forms
page for notes