Preface
Part1:Introduction
Chapter1TheSecondWaveofGlobalE-Business
ElectronicCommerce:IntotheThirdWave
ElectronicCommerceandElectronicBusiness
CategoriesofElectronicCommerce
TheDevelopmentandGrowthofElectronicCommerce
TheDot-ComBoom,Bust,andRebirth
TheSecondWaveofElectronicCommerce
TheThirdWaveBegjns
BusinessModels,RevenueModels,andBusinessProcesses
FocusonSpecificBusinessProcesses
RoleofMerchandising
Product/ProcessSuitabilitytoElectronicCommerce
ElectronicCommerce:Opportunities,Cautions,andConcerns
OpportunitiesforElectronicCommerce
ElectronicCommerce:CautionsandConcerns
EconomicForcesandElectronicCommerce
TransactionCosts
MarketsandHierarchies
UsingElectronicCommercetoReduceTransactionCosts
NetworkEconomicStructures
NetworkEffects
IdentifyingElectronicCommerceOpportunities
StrategicBusinessUnitValueChains
IndustryValueChains
SWOTAnalysis:EvaluatingBusinessUnitOpportunities
InternationalNatureofElectronicCommerce
TrustIssuesontheWeb
LanguageIssues
CulturalIssues
CultureandGovernment
InfrastructureIssues
Summary
KeyTerms
ReviewQuestions
Exercises
Cases
Chapter2E-BusinessTechnologyBasics
TheInternetandtheWorldWideWeb
OriginsoftheInternet
NewUsesfortheInternet
CommercialUseoftheInternet
GrowthoftheInternet
Packet-SwitchedNetworks
RoutingPackets
PublicandPrivateNetworks
VirtualPrivateNetworks(VPNs)
IntranetsandExtranets
InternetProtocols
TCP/IP
IPAddressing
ElectronicMailProtocols
WebPageRequestandDeliveryProtocols
EmergenceoftheWorldWideWeb
TheDevelopmentofHypertext
GraphicalInterfacesforHypertext
TheWorldWideWeb
TheDeepWeb
DomainNames
MarkupLanguagesandtheWeb
MarkupLanguages
HypertextMarkupLanguage
ExtensibleMarkupLanguage(XML)
HTMLandXMLEditors
InternetConnectionOptions
ConnectivityOverview
Voice-GradeTelephoneConnections
BroadbandConnections
Leased-LineConnections
WirelessConnections
Internet2andtheSemanticWeb
Summary
KeyTerms
ReviewQuestions
Exercises
Cases
Part2:BusinessStrategiesforElectronicCommerce
Chapter3WebServerandE-MailTechnologies
WebServerBasics
DynamicContentGeneration
MultipleMeaningsof"Server"
WebClient/ServerArchitectures
SoftwareforWebServers
OperatingSystemsforWebServers
WebServerSoftware
FindingWebServerSoftwareInformation
……
Part3:TechnologiesforElectronicCommerce
Part4:Integration
ForFurtherStudyandResearch