"十二五"普通高等教育本科国家级规划教材·新世纪商务英语专业本科系列教材(第二版):商务英语阅读教程4(学生用书)

内容简介：“新世纪商务英语专业本科系列教材”（第二版）按照教育部制定的《高等学校商务英语专业本科教学质量国家标准》编写修订，涵盖“英语知识与技能”和“商务知识与技能”两大模块，全面满足新时期商务英语专业教学需求。

以现代外语教育理念和教材设计理论为指导，结合商务英语语言和教学特点，融合多年商务英语教学实践，由国内外知名外语教学专家和长期从事商务英语教学和实践的教授共同参与，联袂打造。

强调打好扎实语言基本功，兼顾商务专业素质与人文素养同步提升。注重思维能力、创新能力和跨文化交际能力培养。

语言、文化与商务有机融合，注重商务英语技能和商务专业知识合理衔接。学习任务设计丰富多样，着力培养交际能力、自主学习能力和合作学习能力。单元紧扣社会热点话题，难度合理递增。选文思想内涵深刻，可读性强，充分反映经济全球化时代特点。

电子教案为教师提供跨媒体辅助教学支持；纸质教材、音视频资源共同构建高效便捷的数字一体化教学资源。

系列教材为“全国高等学校商务英语专业教学协作组”重点推荐教材！

Unit 1 National Business
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A Labor Market
Text B The Role of Government
Part 3 Reading Skills
Part 4 Supplementary Reading： GDP
Part 5 Test Yourself
Unit 2 A Country's Business Strategies
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A The New Silk Road
Text B Bankers VS.Mattresses
Part 3 Reading Skills
Part 4 Supplementary Reading： Deflation
Part 5 Test Yourself
Unit 3 Economy
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A A Penny Here， a Penny There
Text B A New World Economic Order
Part 3 Reading Skills
Part 4 Supplementary Reading： Digital Taylorism
Part 5 Test Yourself
Unit 4 International Commercial Law
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A International Law and Its Major Systems
Text B The Dispute Settlement System of WTO
Part 3 Reading Skills
Part 4 Supplementary Reading： Trade Secrets and Patents Compared
Part 5 Test Yourself
Unit 5 Marketing
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A The Concepts of Promotion
Text B The Meaning of "Place" in Marketing
Part 3 Reading Skills
Part 4 Supplementary Reading： Marketing Research
Part 5 Test Yourself
Unit 6 Finance
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A The Birth of a European Currency： the Euro
Text B International Capital Market
Part 3 Reading Skills
Part 4 Supplementary Reading： Balance of Payments （BOP）
Part 5 Test Yourself
Unit 7 International Payments
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A Introduction to International Payments
Text B Factoring
Part 3 Reading Skills
Part 4 Supplementary Reading： Cyberpayments
Part 5 Test Yourself
Unit 8 Accounting
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A Accounting and Double—entry System
Text B About International Accounting
Part 3 Reading Skills
Part 4 Supplementary Reading： The Most Fundamental Accounting Prinaple
Part 5 Test Yourself
Unit 9 International Logistics
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A Advantages of International Logistics
Text B About Logistics
Part 3 Reading Skills
Part 4 Supplementary Reading： DHL
Part 5 Test Yourself
Unit 10 International Investments
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A International Investment
Text B Foreign Direct Investment
Part 3 Reading Skills
Part 4 Supplementary Reading： FDI Behavior of MNCs
Part 5 Test Yourself
Unit 11 Business Culture
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A To Bow or to Shake Hands？—Cultural Differences and Networking Etiquette
Text B Take Off Your Shoes and Ask for Slippers： Integrating Corporate Culture in Global Business
Part 3 Reading Skills
Part 4 Supplementary Reading： Doing Business in China
Part 5 Test Vourself
Unit 12 International Events
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A MICE Industry and Its Players
Text B Key Factors for Successful Events
Part 3 Reading Skills
Part 4 Supplementary Reading： Essential Elements of the MICE Market
Part 5 Test Yourself
Unit 13 Tourism and the Hotel Industry
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A Tourism， Globalization and Sustainable Development
Text B Home Away from Home
Part 3 Reading Skills
Part 4 Supplementary Reading： Preparing for the Hotel Sales
Part 5 Test Yourself
Unit 14 Insurance
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A Insurance and Claim
Text B Cargo Insurance
Part 3 Reading Skills
Part 4 Supplementary Reading： Types of Insurance Providers
Part 5 Test Yourself
Unit 15 E—commerce
Part 1 Pre—reading Questions
Part 2 Extensive Reading
Text A About the Internet
Text B An Introduction to Electronic Commerce
Part 3 Reading Skills
Part 4 Supplementary Reading： Next Generation of E—commerce： M—commerce
Part 5 Test Yourself
Unit 16 Globalization
Part 1 Pre—reading Questions
Part 2 Extansive Reading
Text A No Country Is an Island
Text B Whatls Globalization？
Part 3 Reading Skills
Part 4 Supplementary Reading： Managing Globalization： Isolation Is Not the Answer
Part 5 Test Yourself
Appendix： Key to Test Yourself