成功加入购物车
正版书籍 高温消毒 放心购买 15点前订单当天发货 书名于图片不符时以图片为准
伊恩·麦青齐 作者; 王生辉 、 王蕾 译者 / 人民邮电出版社 / 2007-06 / 平装
售价 ¥ 3.99 1.1折
定价 ¥35.00
品相 八五品
优惠 满包邮
延迟发货说明
上书时间2024-03-13
卖家超过10天未登录
管理与市场营销——附有1000条常用术语的迷你词库
管理与市场营销 一本专为商务领域人士编写的英语教材,也适用于英语达到中高级水平的相关专业学生。书中内容不仅简洁而且非常实用。 管理与市场营销 全书共分74个单元,归纳为三大部分,帮你轻松掌握管理与市场营销英语:管理 生产与运营管理 市场营销 管理与市场营销 既可作为课堂核心教材,亦可供学生自学:使用方便 答案详尽 条缕清新内容权威 迷你词库 包括商务领域最常用的1000条术语及解释。
作者:(英国)伊恩·麦青齐 译者:王生辉 王蕾
Section One Management 1.1 What is Management? 1.2 Management Skills 1.3 Top Management 1.4 The Board of Directors 1.5 Company Structure 1.6 An Organization Chart 1.7 Meetings 1.8 Business Objectives and Values 1.9 Competitive Strategy and Advantage 1.10 Innovation 1.11 Growth and Takeovers 1.12 Sports Metaphors 1.13 Health Metaphors 1.14 Recruitment 1.15 Training and Qualifications 1.16 Theories of Motivation 1.17 Remuneration 1.18 Working Conditions 1.19 Industrial Relations 1.20 Redundancy 1.21 Cultural Stereotypes.and Management 1.22 Business Ethics 1.23 Collocations-Business 1.24 Review-Human Resources Management 1.25 Review-Management Verbs 1 1.26 Review-Management Verbs 2 Section Two Production and Operations Management 2.1 Production and Operations Management 2.2 Factory Location 2.3 Factory Capacity 2.4 Inventory 2.5 Just-in-Time Production 2.6 Factory Layout 2.7 Safety 2.8 The Manufacturing Cycle 2.9 Make and Do 2.10 Product Design and Development 2.11 Time Sequences 1 2.12 Quality 2.13 Review-Production 1 2.14 Review-Production 2 Section Three Marketing 3.1 What is Marketing? 3.2 Marketing Tasks 3.3 Marketing and Sales 3.4 Market Structure 3.5 Marketing Strategies 3.6 Military Metaphors: Business as War 3.7 Market Segmentation 3.8 Market Research 3.9 Market Testing 3.10 Market Potential 3.11 Market Forecasting 3.12 Products 3.13 Branding 3.14 Product Lines …… Section Four Mini-Dictionary Answer Key
展开全部
配送说明
...
相似商品
为你推荐
开播时间:09月02日 10:30