内容提要 《商务谈判实训（双语）/新国标应用型本科商务英语系列规划教材》针对社会各界英语爱好者和广大从事内外贸业务人员及国际贸易、国际商务、国际金融、国际物流、国际财会、电子商务、市场营销、商务英语、经济类、管理类、文秘类等专业的学生熟悉商务谈判理论与技巧的需要而编写。该书在编写中注重结合当今跨文化商务谈判中可能遇到的新情况、新问题，突出重点，便于读者学习与了解参与谈判时可能遇到的各种情景及沟通对策，内容紧跟国内外经贸活动新发展对商务谈判的需要，知识点覆盖面广、实用性强。通过引导进行模拟商务谈判，锻炼学习者的应变能力以及增加职场经验，基本掌握国际商务谈判的流程，了解谈判各个过程环节的要求及注意点以及风格的体现，以便把所学的知识应用到实际谈判之中。 全书以英文为主，中文为辅，以便以让读者更深刻地理解用于沟通的语言，掌握国际商务谈判的基本原则和技巧，并能流利地用英语或中文进行商务沟通、完成商务谈判，有效地提高学习者的实践能力。 目录 Unit 1 Business NegotiatioThinking， Psychology and Language Arts商务谈判思维、心理与语言艺术Task 1 Business NegotiatioThinking商务谈判思维Task 2 Business NegotiatioPsychology商务谈判心理Task 3 Language Arts iBusiness Negotiations商务谈判语言艺术Unit 2 Types of Business Negotiations商务谈判的类型Task 1 Domestic Business Negotiations国内商务谈判Task 2 International Business Negotiations国际商务谈判Task 3 Negotiations for Merchandise Trade商品贸易谈判Task 4 Negotiations for Non-merchandise Trade非商品贸易谈判Task 5 Multi-Party and Multi-Phased Negotiations多方多阶段谈判Unit 3 Preparatioand Organizatiofor Business Negotiations商务谈判准备与组织Task 1 AIntroductioto International Business Negotiations认识国际商务谈判Task 2 Determinatioof Negotiating Goals谈判目标的确定Task 3 InformatioGathering iBusiness Negotiation商务谈判信息收集Task 4 Avoidance of NegotiatioRisks谈判风险规避Task 5 Making a NegotiatioPlan谈判方案的拟定Task 6 Choices of NegotiatioStyles谈判方式的选择Unit 4 Business NegotiatioCommunication商务谈判沟通Task 1 Factors and Types of Business NegotiatioCommunication商务谈判沟通的要素和分类Task 2 Language iBusiness NegotiatioCommunication商务谈判沟通的语言Task 3 Language Skills iBusiness NegotiatioCommunication商务谈判沟通的语言技巧Task 4 Non-verbal Language iBusiness NegotiatioCommunication商务谈判沟通的行为语言Unit 5 Strategies and Tactics for Business Negotiations商务谈判策略与技巧Task 1 Strategic Considerations策略思考Task 2 Five CommoNegotiatioStrategies五项基本谈判策略Task 3 Tactics for Each NegotiatioStrategy谈判策略的技巧Unit 6 Initiating Business Negotiations商务谈判开局Task 1 Creating a Good Atmosphere of Negotiations营造良好的谈判氛围Task 2 Strategies iInitiating Negotiations谈判开局策略Task 3 0pening Statements开局陈述Unit 7 Business NegotiatioConsultation商务谈判磋商Task 1 Strategies of Offer报价策略Task 2 Strategies of Bargaining议价策略Task 3 Making Concessions让步Unit 8 Deadlock Settlement iBusiness Negotiations商务谈判僵局处理Task 1 The Causes Leading to Deadlocks僵局产生的原因Task 2 Strategies of Breaking a Deadlock突破僵局的策略Task 3 Making a Deadlock僵局的制造Unit 9 Business Contracts商务合同Task 1 Strategies to Bringing to Siga Contract合同签订促成策略Task2 Format and Content of a Business Contract商务合同格式与内容Task 3 Strategies for Signing a Business Contract 签订商务合同的技巧Unit 10 Business Negotiations oSettling Disputes商务谈判纠纷处理Task 1 The Identificatioof Business Disputes事故认定Task2 Liability Ascription责任归属Task 3 Claim and Settlement索赔与理赔Task 4 Mediatioand Arbitration调解与仲裁Unit 11 Business NegotiatioEtiquette商务谈判礼仪Task 1 General Requirements of Business NegotiatioEtiquette商务谈判礼仪的一般要求Task 2 Telephone CommunicatioEtiquette电话沟通礼仪Task 3 Meeting Etiquette会面礼仪Task 4 Business Welcoming and Seeing-off Etiquette商务迎送礼仪Task 5 Business Seating Etiquette座次安排商务礼仪Unit 12 Cultures and Taboos iBusiness Negotiations商务谈判中的文化与禁忌Task 1 The Influence of Cultural Differences oBusiness Negotiation文化差异对商务谈判的影响Task 2 The Strategies of Dealing with Cultural Differences iBusiness Negotiation商务谈判中应对文化差异的策略Task 3 Taboos of Different Negotiating Rivals不同谈判对手的禁忌Task 4 Cultural Differences and Negotiating Styles文化差异与谈判风格References 作者介绍
占位居中
直播中，去观看