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中国旅游研究院 编 / 旅游教育出版社 / 2011-04 / 平装
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Annual Report of China Outbound Tourism Development(2011)
In2010,Chinaleapttobecometheworldsthirdlargestinboundtouristhost-eountryandAsiaslargestoutboundtouristsource-country,withapercapitatriprateof1.5times,andadirectemploymentof13.5millionpeople.Tourismconsumptioncontributedover10%ofthetotalsociety,andthetourismindustryshoweditsgrowingandpositiveroleinChinaseconomicandsocialdevelopment.
ChapterOneAnOverviewoftheDevelopmentofChinasOutboundTourismin2010SectionI:TheMainFeaturesofChinasOutboundTourismMarketin20101.1Theoutboundtourismmarketexpandedsignificantlyduetocontinuousimprovementofthemacroenvironment1.2OutboundtourismdestinationsremainedsteadywithsmallchangesandthetraveltoTaiwancontinuedtoheatup1.3Obviouslypromotedbyshopping,consumptiongrewonalarge-scale1.4ThemarketcharacteristicsofagingemergedandtheInternetservedasamajorchannelforinformationandreservations1.5Outboundtouristsatisfactionhasimprovedsignificantlycomparedwith2009SectionII:MainFeaturesoftheBusinessOperationofOutboundTourismin20102.1Thescaleofoutboundtravelagenciesremainedinstablecondition,andtheirbusinessoperationremainedoutstanding2.2Anationalmarketspeedsuptotakeshape,andregion-widecompetitionacceleratesthemarketevolution2.3Substantialprogresshasbeenmadeinopeninguptoforeigntravelagencies,anddomestictravelagencieswillimprovequalitythroughorderlycompetition2.4Theentrusted-agentsystemisbeingorderlyimplementedonthebaseofpilotexperimentsthroughoutthecountry,whichwillquickenthepaceofthechangingindustrialdevelopmentmode2.5Thetourismindustrychainextensionisbeingaccelerated,andgroupdevelopmentbooststhedifferentiationofthestrongandtheweakChapterTwoEnvironmentalAnalysisofChinaOutboundTourismMarketin2010SectionI:ImpactofDomesticEnvironment……ChapterThreeOperatingCharacteristicsofChinaOutboundTourismIndustryin2010ChapterFourMarketStructureandConsumptionCharacteristicsofChinaOutboundTourismin2010ChapterFiveResearchingonMajorTouristSourceMarketsChapterSixDevelopmentTrendsandRecommendationsforChinasOutboundTourismin2011
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