本书展示了200多位艺术家和设计师创作的480幅海报，全面讲述了海报的历史。书中收录了新艺术、包豪斯、波普艺术和当代海报，这些海报有的来自阿尔方斯•穆查、埃贡•席勒、巴勃罗•毕加索、安迪•沃霍尔等杰出艺术家，有的来自卢西安•伯恩哈德、A.M.卡萨德、索尔•巴斯、横尾忠则（Tadanori Yokoo）、斯特凡•萨格梅斯特等著名设计师。本书还介绍了许多其他不那么知名的著名海报设计师。书中还探讨了为Calvin Klein、United Colors of Benetton和Coachella设计的当代广告。通过追溯海报的历史，本书展示了世界各地的社会发展，并阐明了艺术风格如何随着时间的推移而变化。 The poster is a versatile marketing tool widely used from the 19th century to today for everything from political events to movies. A good poster has many layers, it goes beyond advertising and makes statements about style, history, fashion, and taste at the time. It is these layers that can turn a poster into a work of art. This book showcases 480 posters by more than 200 artists and designers and tells a comprehensive history of the poster. The book includes art nouveau, Bauhaus, pop art, and contemporary posters from preeminent artists such as Alphonse Mucha, Egon Schiele, Pablo Picasso, and Andy Warhol and from noted designers ranging from Lucian Bernhard and A.M. Cassadre to Saul Bass, Tadanori Yokoo, and Stefan Sagmeister. The book also introduces many other leading poster designers whose names are less well-known. Contemporary advertisements for Calvin Klein, United Colors of Benetton, and Coachella are also explored. By tracing the history of the poster, this book shows social developments throughout the world and illuminates how art styles have changed over time.
Publisher:Prestel (Sept. 15 2020) Language:English Hardcover:376 pages ISBN-10:379135986X ISBN-13:9783791359861 Item Weight:2.29 kg Dimensions:23.01 x 3.81 x 30.63 cm
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