John Heskett希望通过展示设计对我们日常生活的重要性来改变我们思考设计的方式,从我们用来吃早餐麦片的勺子,到我们开车去上班的汽车,再到用于拯救生命的医疗设备。设计将“需要”和“欲望”结合在一起,形成一个实用的物体,也可以通过其形式和装饰反映用户的身份和愿望。这本简明的当代设计指南超越了风格和品味,着眼于不同文化和个人如何个性化物品。Heskett还揭示了简单的物体,比如牙签,可以如何修改它们的设计,以适应不同国家的特定文化行为。对于诺基亚、福特和索尼等大公司如何进行设计,也有令人着迷的见解。最后,Heskett向我们展示了设计在未来能为我们提供什么,特别是如何使新技术人性化的令人兴奋的愿景。
John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines "need" and "desire" in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. There are also fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, Heskett gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.