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设计思维手册进口艺术 The Design Thinking Playbook 产品设计

Michael Lewrick博士，国际演说家，在多所大学担任客座教授，教授设计思维，并著有《设计思维：数字化世界中的根本创新》。帕特里克·林克博士是瑞士卢塞恩应用科学大学产品创新教授和工业工程系主任。他专注于产品管理、设计思维和精益初创企业中敏捷方法的开发。Larry Leifer博士是设计思维的创始人之一，在斯坦福大学d.school任教，是机械工程设计教授。

作者: Michael Lewrick
出版社: Wile
ISBN: 9781119467472
出版时间: 2018-05
印刷时间: 2018-05
印数: 1千册

装帧: 平装
开本: 16开
纸张: 铜版纸
页数: 352页
字数: 1千字

作者: Michael Lewrick
出版社: Wile
ISBN: 9781119467472
出版时间: 2018-05

印刷时间: 2018-05
印数: 1千册
装帧: 平装
开本: 16开

纸张: 铜版纸
页数: 352页
字数: 1千字

售价 268.00 6.0折

定价￥450.00

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艺术

品相描述：九五品

他是斯坦福大学哈索·普拉特纳设计思维研究项目的创始主任。

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从根本上改变观点，使您的组织变得更具创新性

设计思维剧本是商业未来的可操作指南。退后一步，质疑当前的思维方式，现状的缺陷会让人大松一口气——本指南为您提供了启动数字化转型所需的工具和框架。设计思维是以强烈的用户导向和多学科团队的快速迭代来解决棘手的问题。它同样适用于（重新）设计产品、服务、流程、业务模型和生态系统。当然，它激发了激进的创新，并激发了超越单纯潜力的能力。作为竞争优势的一个不可比拟的来源，设计思维是那些通过变革和进化引领行业的人背后的驱动力。

这本书描述了设计思维是如何应用于不同的行业，丰富了其他经验证的方法以及必要的工具，以及有效使用它们的知识。这个实用的、高度可视化的讨论包含了包括数字转换在内的常见挑战的解决方案，向您展示了设计思维如何融入管理、创新和初创企业的敏捷方法。

利用新的设计标准探索数字化的未来，为用户创造真正的价值

通过鼓舞人心的行动框架促进根本性创新

召集合适的人来建立积极性很高的团队

应用设计思维、系统思维、大数据分析和精益启动，使用新工具和全新视角

为数字流程和服务创建最小可行生态系统（MVE），例如在构建区块链应用程序中变得至关重要

实用的框架，现实世界的解决方案，以及包裹在全新视野中的激进创新，赋予你引领新高度的力量。从系统和操作到人员、项目、文化、数字化等等，这种无价的思维转变为组织和个人做大事铺平了道路。当您准备好让您的组织向前迈出一大步时，设计思维行动手册是您走向更具创新性未来的实用指南。

A radical shift in perspective to transform your organization to become more innovative

The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief―and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.

This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.

Explore the digitized future using new design criteria to create real value for the user
Foster radical innovation through an inspiring framework for action
Gather the right people to build highly-motivated teams
Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications
Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations―and individuals―to do great things. When you’re ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

From the Inside Flap
"This book is THE best definition of Design Thinking that I have seen."
— Kees Dorst, author of Frame Innovation

"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (…) This is an imaginative new contribution."
— Nigel Cross, author of Design Thinking: Understanding how designers think and work

"Worthwhile because of the authors, the structure and the contents. (…) Despite the playful presentation, the team succeeded to work out a surprisingly profound book."
— Harvard Business Manager

The Design Thinking Playbook will help individuals, teams, and organizations:

Apply design thinking tools and methods in the right context—especially to digital products and services
Understand the latest advances in design thinking coming out of Stanford's d.school
Build awareness for user-centricity
Apply design thinking to the challenges of digital transformation in organizations
Combine Design Thinking with Systems Thinking and Big Data Analytics
From the Back Cover
"This book is THE best definition of Design Thinking that I have seen."
― Kees Dorst, author of Frame Innovation

"The Design Thinking Playbook not only outlines and describes how to apply design thinking. (…) This is an imaginative new contribution."
― Nigel Cross, author of Design Thinking: Understanding how designers think and work

"Worthwhile because of the authors, the structure and the contents. (…) Despite the playful presentation, the team succeeded to work out a surprisingly profound book."
― Harvard Business Manager

The Design Thinking Playbook will help individuals, teams, and organizations:

Apply design thinking tools and methods in the right context―especially to digital products and services
Understand the latest advances in design thinking coming out of Stanford's d.school
Build awareness for user-centricity
Apply design thinking to the challenges of digital transformation in organizations
Combine Design Thinking with Systems Thinking and Big Data Analytics
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- 艺术与绘画
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