5-partprocessthatwilltransformyourorganization-oryourcareer-intoanon-stopcreativityjuggernaut
Weliveinanerawhenbusinesscyclesaremeasuredinmonths,notyears.Theonlywaytosustainlongterminnovationandgrowthisthroughcreativity-atalllevelsofanorganization.DisciplinedDreamingshowsyouhowtocreateprofitablenewideas,empowerallyouremployeestobecreative,andsustainyourcompetitiveadvantageoverthelongterm.Linknerdistillshisyearsofexperienceinbusinessandjazz-aswellashundredsofinterviewswithCEOs,entrepreneurs,andartists-intoa5-stepprocessthatwillmakecreativityeasyforyouandyourorganization.Themethodologyissimple,backedbyprovenresults.
*Empowersindividuals,teams,andorganizationstomeetcreativechallengesposedbythemarketplace
*Turnsthemysteryofcreativityintoasimple-to-useprocess
*Showshowcreativitycanbeusedforeverythingfrominnovative,game-shiftingbreakthroughstoincrementaladvancesanddailyimprovementstobusinessprocesses
*Offersdozensofpracticalexercises,thought-starters,workoutstogrowcreativemuscles,andcasestudies
DisciplinedDreamingshowseventhestuffiestcorporatebureaucracieshowtocultivatecreativityinordertobecomemorecompetitiveintoday'sshiftingmarketplace.