Businesssuccesscomesneithereasilynorquickly.Whatisneededisapracticalguidetoachievingpeakperformancerecognisingyourstartingpointandtellingyouwhatisrequiredtoachieveyourgoals.TheCompleteCEOdoesexactlythisbyprovidingacomprehensiveframeworkagainstwhichanybusinessleadercanassesstheirstrengthsandweaknesses.TheCompleteCEOcombinesinvaluableinsightsfromsomeofthemostsuccessfulCEOsinNorthAmericaandNorthernEuropealongwiththeauthors’extensiveknowledgeandexperiencetocreateacompleteprogrammeforyouandyourbusinesstoachievepeakcorporateandindividualperformance.TheCompleteCEOdistilslearningbuiltupoverthelasttenyearsfrom1000leadersoftheworld’slargestquotedcompanies.Bycomparingthewaystheseleadersrantheirbusinesseswiththeirlong–termperformance,youwillbeabletoseewhatworksinpracticeandhowtomakeitworkforyou.TheCompleteCEOisnotaconventionalbusinessbookandrecognisestherearenoshortcutstogreatness.EvengreatCEOshaveimportantareasofrelativeweakness.Thetailoredmodelofhighperformancepresentedinthisbookwillbeofenormousvaluetoanyonewhoaspirestobeahigh–performingCEO.“TheCompleteCEOisanexcellenthandbookforanymanagerorleader.Ikeepitwithinreach.”—MervynDavies.CEOStandardCharteredBankPlc“ThisbookishelpfultoanyCEO,orindeedanybusinessmanager,whowantstodeliversustainedhighperformance.”—JimNicol,CEOTomkinsPlc“AsCEOofanewlyfloatedbusiness,IhavefoundTheCompleteCEOtogiveextremelyhelpfulfocus,aswellaspracticaltools.”—HeikkiSirvi?,CEOKemiraGrowhow“TheCompleteCEOisafascinatingbook.Whileitwon’tturntheaverageCEOintoWarrenBuffett,itdoescontainawealthofuncommon,commonsensewisdom,whichwilltakehimorheranumberofstepsinhisdirection.”—JamesO’Loughlin,Author,TheRealWarrenBuffett“TheultimatetestofaCEOisvaluecreation.Yetfewarepreparedforthetask.Thisbookwillbeofpracticalhelptoanyonewhoseriouslytakesupthischallenge.”—SirBrianPitman,FormerCEOAndChairmanOfLloydsTSB“IbelievethattheHighPerformanceModeldescribedinthisbookwillbeofvaluetoanybusinessleader–butespeciallytoonenewinpost,oronewhohasgoodreasontointroducechange.”—StenScheibye,CEOColoplast“TheHighPerformanceModelatthecoreofthebook,movesfromaclearandinsightfuldiscussionofwhatdrivesthecreationandmaintenanceofawinningbusinessmodelintoadecompositionoftheroleoftheCEO.TheauthorshaveworkedwithanumberofhighlysuccessfulCEOsandformerCEOstounderstandtheessenceoftheirsuccess,andtheactionstheyhavetakenday–to–daytodriveit;andtheresultisapractical,easy–to–understandguide.”—FromTheForewordByBenVerwaayen,CEOBTPlc