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[美] 奥伯 著 / 中国人民大学出版社 / 2009-10 / 平装
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高级实用英语系列教材:现代商务沟通(第2版)
《现代商务沟通(第2版)》包括了商务沟通必需的重要内容:对商务沟通的理论概述、商务沟通中涉及的相关问题和最新发展以及人际沟通的各种形式;商务写作技能;不同类型商务信函的写作;商务报告写作和与就业相关的应聘活动及相关文件的撰写等。
《现代商务沟通(第2版)》涵盖了商务英语中最重要和最核心的内容,具有很强的实用性和前瞻性。
《现代商务沟通(第2版)》可供本科生、研究生和相关学习者使用。
PartOneFoundationsofBusinessCommunicationChapter1UnderstandingBusinessCommunication2CommunicatinginOrganizations2TheComponentsofCommunication3TheStimulus4TheFilter5TheMessage5TheMedium6TheDestination6VerbalCommunication8OralCommunication8WrittenCommunication9Spotlight1OvercomingInformationAnxiety10BarrierstoVerbalCommunication11InadequateKnowledgeorVocabulary11DifferencesinInterpretation11LanguageDifferences12InappropriateUseofExpressions12OverabstractionandAmbiguity13Potarization13IntroducingtheThreePs:Problem,Process,Product14The3Ps:UsingEuphemismsAppropriotely15Problem15Process15Product16OnlineHelpinThisCourse16Summary16LookingAhead17KeyTerms17Exercises17Chapter2InterpersonalCommunicationSkirls20InterpersonalCommunications20NonverbalCommunication21BodyMovement21PhysicalAppearance21VoiceQualities22Time22Touch22SpaceandTerritory22Listening24TheProblemofPoorListeningSkiUs24KeystoBetterListening25CommunicatingbyTelephone28YourTelephoneVoice28YourTelephoneTechnique28VoiceMail29TelephoneTag29CellPhones29BusinessMeetings30PlanningtheMeeting31ConductingtheMeeting33FollowingUptheMeeting34CheckUstIBusinessMeetings35The3Ps:APlanforaBusinessMeeting39Problem39Process39Product40Summary40LookingAhead41KeyTerms41Exercises41PartTwoDevelopingYourBusinessWritingSkillsChapter3TheWritingProcess46AnOverviewoftheWritingProcess46AudienceAnalysis47WhoIsthePrirnaryAudience?48WhatDoestheAudienceAlreadyKnow?49WhatIsYourRelationshipwiththeAudience?49HowWiUtheAudienceLikelyReact?49Planning51Purpose51Content52Organization52Drafting54Revising56RevisingforContent57RevisingforStyle57RevisingforCorrectness57Formatting59Proofreading59Checklist2TheWritingProcess61The3Ps:ASimpleMemo62Problem62Process62Product64Summary64LookingAhead65KeyTerms65Exercises65Chapter4RevisingYourWriting69WhatDoWeMeanby.Style?69ChoosingtheRightWords70WriteClearly70UseShort,SirnpleWords72UsePositiveLanguage75WritingEffectiveSentences77UseaVarietyofSentenceTypes77UseActiveandPassiveVoiceAppropriateLy79DevelopingLogicalParagraphs81KeepParagraphsUnifiedandCoherent82UseParaltelStructure84ControtParagraphLength84WhatI)oWeMeanbyTone?86WriteConfidently86UseaCourteousandSincereTone86UseAppropriateEmphasisandSubordination87UseNondiscriminatoryLanguage88Stressthe"You"Attitude89EffectiveBusinessWriting90Checklist3WritingwithStyle91The3Ps:WritinganUnbiasedMessage92Problem92Process92Product93Summary93LookingAhead94KeyTerms94Exercises94PortfolioProject1:WritinganInformationoiMessage98PartThreeCorrespondenceChapter5RoutineLetters,Memos,andE-MailMessagesChapter6PersuasiveLetters,Memos,andE-MailMessagesChapter7Bad-NewsLetters,Memos,andE-MailMessagesPartFourWrittenandOralBusinessReportsChapter8WritingtheBusinessReportChapter9MakingOralPresentationsPartFiveEmploymentCommunicationChapter10TheJobSearch,Resumes,andJob-App[icationLettersChapter11EmploymentInterviewingandFollow-U
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开播时间:09月02日 10:30