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余卫华 ; 谌莉 ;曹环;楼凌玲; 张悦 ; 王敏 / 清华大学出版社 / 2022-10 / 其他
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跨文化交际:原理与应用
《跨文化交际:原理与应用》是国家级一流本科课程“东方遇见西方:跨文化交际之旅”的配套教材。本教材采用全英文编写,内容涉及跨文化交际入门、言语和非言语交际、交际能力和跨文化能力、文化模式、不同社会语境下的跨文化交际、文化偏见、身份、全球化和全球公民,希望在提高学生英语水平的同时培养他们的跨文化交际能力。教材的主要特点是在引入跨文化交际原理时采用案例进行分析和讲解,提升学生的学习兴趣,培养他们的问题意识和思辨能力,使其尽可能在轻松愉快的学习过程中获得更好的学习体验和学习效果。 本教材另配有各章节习题、测试题及内容丰富的PPT 课件,读者可登录www.tsinghuaelt.com下载使用。 本教材适用于高等学校跨文化交际类课程,也可供在智慧树平台学习该门课程的学生和对跨文化交际感兴趣的相关人士使用。
余卫华,英国杜伦大学博士,教授,浙江越秀外国语学院稽山学者,英语学院院长,浙江省翻译协会副会长,中国语言教育研究会常务理事,浙江省省级一流专业(翻译)负责人。主持国家社科基金中华学术外译一项、教育重点课题一项、国家级一流课程一门及省市厅级课题多项。在权威或核心期刊发表学术论文40余篇,出版学术著作和教材20多部。
Brief Introduction to Intercultural Communication 11 Defining and Describing Culture 2 111 Two Types of Culture 2 112 Five Dimensions of Culture 3 113 Characteristics of Culture 5 12 Culture and Communication9 121 Defining and Describing Communication9 122 Relationship Between Culture and Communication 10 13 Defining and Describing Intercultural Communication13 131 Definition of Intercultural Communication 13 132 Five Elements in the Communication Process 14 Chapter 2 Verbal and Nonverbal Communication 21 Introduction to Verbal Communication 22 211 Role of Language in Verbal Communication 23 212 Receptive and Productive Language Skills 25 213 Need for Using Bias-Free Language 26 214 Types of Verbal Communication 26 22 Verbal Communication Skills 29 221 Effective Verbal Communication 29 222 Examples of Verbal Communication Skills in the Workplace 29 223 7Cs of Communication 32 224 Steps to Improve Your Verbal Communication Skills in the Workplace 33 23 Introduction to Nonverbal Communication 36 231 Definition of Nonverbal Communication 37 232 Types and Features of Nonverbal Communication 37 24 Functions of Nonverbal Communication 43 241 Conveying Meaning43 242 Regulating Conversational Flow44 243 Affecting Relationships45 244 Expressing Identities49 25 Guidelines to Improve Nonverbal Competence 51 Chapter 3 Communicative Competence & Intercultural Competence 31 Communicative Competence & Intercultural Communicative Competence60 311 Framework for Communicative Competence 61 312 Concept of Intercultural Communicative Competence 62 313 Concept of Transcultural Competence 63 314 Skills of Multilingual Communicators 64 32 Communicating Under Different Cultural Contexts 65 321 Differences in Greetings66 322 Differences in Approval and Disapproval Movements 68 323 High-Contact Culture & Low-Contact Culture 71 324 Signs Cannot Be Used Casually Abroad 73 33 A Recipe for Successful Intercultural Communication 75 331 A Heart Set 76 332 A Mindset 77 333 A Skill Set 78 334 Other Practical Approaches 79 34 Culture Shock 79 341 Five Stages of Culture Shock 79 342 Reverse Culture Shock 83 343 Transition Shock 84 Chapter 4 Cultural Patterns 41 A Brief Introduction to Cultural Patterns 90 411 Beliefs91 412 Values 92 413 Norms94 42 High-Context & Low-Context Cultures 96 421 High-Context Culture96 422 Low-Context Culture 97 423 Differences Between High-Context Culture & Low-Context Culture 98 424 China—A Country in a High-Context Culture 101 425 America—A Country in a Low-Context Culture 102 43 Cultural Dimensions Theory 106 431 Masculinity & Femininity 107 432 High Power Distance & Low Power Distance 109 433 Collectivism & Individualism 113 434 Uncertainty Avoidance 117 435 Long-Term Orientation & Short-Term Orientation 119 44 Values Orientation Theory124 441 Human-Nature Orientation 125 442 Man-Nature Orientation126 443 Time Orientation 127 444 Activity Orientation 128 445 Relational Orientation 129 Chapter 5 Intercultural Communication in Various Social Contexts 51 Family and Friends136 511 Brief Introduction to Relationship136 512 Family Relationships 137 513 Friendships 138 52 Education140 521 Relationship Between Education and Culture 140 522 Cultural Dimensions in an Educational Context 141 53 Economics and Business144 531 Three Main Factors Influencing International Communication in Business144 532 Important Tips on Doing Business Internationally146 54 Principles and Rules of Intercultural Communication148 Chapter 6 Cultural Bias 61 Stereotype158 611 Definition of Stereotype158 612 Three Major Types of Stereotypes 159 613 Two Dimensions of Stereotypes 160 614 Characteristics of Stereotypes 160 615 Causes of Stereotypes 161 616 Influences of Stereotypes162 617 Tips on Reducing Stereotypes 163 62 Prejudice 172 621 Definition of Prejudice173 622 Seven Types of Prejudice173 623 Causes of Prejudice 177 624 Influences of Prejudice 179 63 Racism183 631 Brief Introduction to Racism183 632 Four Main Types of Racism 184 633 Causes and Effects of Different Types of Racism 186 634 Ways to Cope with Racism192 64 Stereotypes, Prejudice & Intercultural Communication 194 641 Interrelationship Among Stereotypes, Prejudice & Discrimination194 642 Impacts of Stereotype and Prejudice on Intercultural Communication 197 Chapter 7 Identity 71 Personal Identity 202 72 Social Identity 206 721 Understanding of Social Identity 207 722 Henri Tajfel and His Social Identity Theory208 723 Three Stages of Social Identity Awareness 209 724 Realistic Group Conflict Theory: Intergroup Conflict212 725 Identity Threat 217 73 Cultural Identity 220 731 Definition of Cultural Identity 220 732 Major Types of Cultural Identities 222 733 Formation of Cultural Identity: Jean S Phinney’s Three-Stage Model of Ethnic Identity Development 225 Chapter 8 Globalization and Global Citizenship 81 Globalization 234 811 Overview of Globalization 234 812 Economic Globalization 237 813 Political Globalization 239 814 Cultural Globalization240 82 Global Citizenship 248 821 Definition of Global Citizenship 248 822 Core Themes of Global Citizenship 249 823 Outlooks of Global Citizenship 251 824 Skills Needed for Global Citizenship251 83 Global Citizenship Education 256 831 Definition of Global Citizenship Education 256 832 Pedagogical Features of Global Citizenship Education 257 References 269
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开播时间:09月02日 10:30