Chapter 1 Internet & E-Commerce Part 1 Need to Know Everything's so Near and Smart Part 2 Further Study E-Commerce-Business Models Part 3 Super Links International E-Commerce Statistics E-Commerce: A Promoting for the Transformation and Upgrading of Chinese Economy
Chapter 2 The Boom of E-Commerce Part 1 Need to Know Online Site Goes after Chinese in US on 11/11 Part 2 Further Study Wanda Takes over E-Payment Company 99Bill Part 3 Super Links Alipay Targets Retailers with New Services Wal-Mart Makes Online Shopping Steps for Growth
Chapter 3 Online Shopping Part 1 Need to Know Sales Report: 2015 Thanksgiving Day, Black Friday, Cyber Monday Part 2 Further Study Boom of Online Market Part 3 Super Links Popular Black Friday and Cyber Monday Products Sold by Online Businesses B2B E-Commerce Growing: Becoming More Like B2C
Chapter 4 Online Paying Part 1 Need to Know Alipay Being Used by 100 Million to Access Public-Sector Transactions Part 2 Further Study Alipay Study: Smartphones are Likely to Replace Wallets Part 3 Super Links WeChat Turns to "App Accounts" for Success China Sees Tremendous Growth in Mobile Payment Services
Chapter 5 The Safety Part 1 Need to Know How to Shop Safely and Securely Online Part 2 Further Study Say No Streaking to Ensure Online Payment Security Part 3 Super Links E-Commerce-Security Systems Online Shopping Scams
Chapter 6 Colorful Websites of Online Shops Part 1 Need to Know Hot-Sellers on eBay Taking up Space in Your Home Part 2 Further Study 5 Tips for Starting an E-Commerce Business Part 3 Super Links Shoppers Turn to Small Online Retailers for Unique, Hard-to-Findltems How do I Get More Traffic to My Website or Online Shops?
Chapter 7 The Delivery of E-Commerce Part 1 Need to Know The Past Glory-the Case Study of kuaishubao.com Part 2 Further Study Is Two-Hour Delivery the Future of E-Commerce? Canadian E-Tailer Gives It a Try Part 3 Super Links The (Many) Benefits of Offering Free Shipping Drop Shipping: 5 Tactics of Successful Retailers
Chapter 8 Customer Service of E-Commerce Part 1 Need to Know What Customers Expect in the E-Commerce Age Part 2 Further Study Customer Service Best Practices: Making Social Media a Two-Way Conversation Part 3 Super Links 7 Blogging Tips to Increase Online Sales Impact of Reviews on Consumer Behavior 附录一 参考答案 附录二 电商常用专业术语释义