Preface
Part1:Introduction
Chapter1IntroductiontoElectronicCommerce
ElectronicCommerce:TheSecondWave
ElectronicCommerceandElectronicBusiness
CategoriesofElectronicCommerce
TheDevelopmentandGrowthofElectronicCommerce
TheDot-ComBoom.Bust.andRebirth
TheSecondWaveofElectronicCommerce
BusinessModels.RevenueModels.andBusinessProcesses
FocusonSpecificBusinessProcesses
RoleofMerchandising
product/ProcessSuitabilitytoElectronicCommerce
AdvantagesofElectronicCommerce
DisadvantagesofElectronicCommerce
EconomicForcesandE1ectroniOCommerce
TransactionCosts
MarketsandHierarchies
UsingElectronicCommercetoReduceTransactionCosts
NetworkEconomicStructures
NetworkEffects
UsingElectronicCommercetoCreateNetworkEffects
IdentifyingElectroniccommerce0pportunities
StrategicBusinessUnitValueChains
IndustryValueChains
SWOTAnalysis:EvaluatingBusinessUnitopportunities
InternationalNatureofElectronicCommerce
TrustIssuesontheWeb
LanguageIssues
CulturalIssues
CultureandGovernment
InfrastructureIssues
Summary
KeyTerms
ReviewQuestions
Exercises
Cases
ForFurtherStudyandResearch
Chapter2TechnologyInfrastructure:TheInternetandtheWorldWideWeb
TheInternetandtheWorldWideWeb
OriginsoftheInternet
NewUsesfortheInternet
CommercialUseoftheInternet
GrowthoftheInternet
Emergence0ftheW0rldWideWeb
Packet-SwitchedNetworks
RoutingPackets
InternetProtocols
TCP/IP
IPAddressing
DomainNames
WebPageRequestandDeliveryProtocols
ElectronicMailProtocols
UnsolicitedCommercialE.Mail(UCE,Spam)
MarkupLanguagesandtheWeb
StandardGeneralizedMarkupLanguage
HypertextMarkupLanguage
ExtensibleMarkupLanguage(XML)
HTMLandXMLEditors
IntranetsandExtranets
Intranets
Extranets
PublicandPrivateNetworks
VirtualPrivateNetwork(VPN)
InternetConnectionOptions
ConnectivityOverview
Voice-GradeTelephoneConnections
BroadbandConnections
Leased-LineConnections
WirelessConnections
InternetandtheSemanticWeb
Summary
KeyTerms
ReviewQuestions
Exercises
Cases
ForFurtherStudyandResearch
Part2:BusinessStrategiesforElectronicCommerce
Chapter3SellingontheWeb:RevenueModelsandBuildingaWebPresence
RevenueModels
WebCatalogRevenueM0dels
DigitalContentRevenueModels
Advertising-SupportedRevenueModels
Advertising-SubscriptionMixedRevenueModels
Fee-for-TransactionRevenueModels
OnlineVideo
Fee-for-ServiceRevenueModels
RevenueModelsinTransition
SubscriptiontoAdvertising-SupportedModel
Advertising-SupportedtoAdvertising-SubscriptionMixedModel
Advertising-SupportedtoFee-for-ServicesModel
Advertising-SupportedtoSubscriptionModel
MultipleTransitions
RevenueStrategyIssues
ChannelConflictandCannibalization
StrategicAlliancesandChannelDistributionManagement
MobileCommerce
CreatinganEffectiveWebPresence
IdentifyingWebPresenceGoals
AchievingWebPresenceGoals
WebSiteUsability
HowtheWebIsDifferent
MeetingtheNeedsofWebSiteVisitors
TrustandLoyalty
RatingElectronicCommerceWebSites
UsabilityTesting
Customer-CentricWebSiteDesign
ConnectingwithCustomers
TheNatureofCommunicationontheWeb
Summary
KeyTerms
ReviewQuestions
Exercises
Cases
ForFurtherStudyandResearch
Chapter4MarketingontheWeb
WebMarketingStrategies
Product-BasedMarketingStrategies
Customer-BasedMarketingStrategies
CommunicatingwithDifferentMarketSegments
Trust,Complexity,andMediaChoice
MarketSegmentation
MarketSegmentationontheWeb
OfferingCustomersaChoiceontheWeb
BeyondMarketSegmentation:CustomerBehaviorandRelationshipIntensity
SegmentationUsingCustomerBehavior
CustomerRelationshipIntensityandLife-CycleSegmentation
Acquisition,Conversion,andRetentionofCustomers
CustomerAcquisition,Conversion,andRetention:TheFunnelModel
AdvertisingontheWeb
BannerAds
TextAds
OtherWebAdFormats
SiteSponsorships
OnlineAdvertisingCostandEffectiveness
EffectivenessofOnlineAdvertising
E-MailMarketing
PermissionMarketing
CombiningContentandAdvertising
OutsourcingE-MailProcessing
Technology-EnabledCustomerRelationshipManagement
CRMasaSourceofValueintheMarketspace
CreatingandMaintainingBrandsontheWeb
ElementsofBranding
EmotionalBrandingvs.RationalBranding
BrandLeveragingStrategies
BrandConsolidationStrategies
CostsofBranding
AffiliateMarketingStrategies
ViralMarketingStrategies
SearchEnginePositioningandDomainNames
SearchEnginesandWebDirectories
PaidSearchEngineInclusionandPlacement
WebSiteNamingIssues
Summary
KeyTerms
ReviewQuestions
Exercises
Cases
ForFurtherStudyandResearch
Chapter5Business-to-BusinessOnlineStrategies
Purchasing,Logistics,andSupportActivities
PurchasingActivities
Directvs.IndirectMaterialsPurchasing
LogisticsActivities
SupportActivities
E-Government
NetworkModelofEconomicOrganization
ElectronicDataInterchange
EarlyBusinessInformationInterchangeEfforts
EmergenceofBroaderEDIStandards
HowEDIWorks
Value-AddedNetworks
EDIPayments
EDIontheInternet
OpenArchitectureoftheInternet
SupplyChainManagementUsingInternetTechnologies
ValueCreationintheSupplyChain
IncreasingSupplyChainEfficiencies
UsingMaterials-TrackingTechnologieswithEDIandElectronicCommerce
CreatinganUltimateConsumerOrientationintheSupplyChain
BuildingandMaintainingTrustintheSupplyChain
ElectronicMarketplacesandPortals
IndependentIndustryMarketplaces
PrivateStoresandCustomerPortals
PrivateCompanyMarketplaces
IndustryConsortia-SponsoredMarketplaces
Summary
KeyTerms
ReviewQuestions
Exercises
Cases
ForFurtherStudyandResearch
Chapter6OnlineAuctions,VirtualCommunities,andWebPortals
AuctionOverview
OriginsofAuctions
EnglishAuctions
DutchAuctions
Part3:TechnologiesforElectronicCommerce
Chapter7ElectronicCommerceSoftware
Chapter8ElectronicCommerceSecurity
Chapter9PaymentSystemsForElectronicCommerce
Part4Integration
Chapter10PlanningforElectronicCommerce