Chapter 1 Introduction 1.1 Rationale for the Study 1.2 Aim and Research Questions 1.3 Data Collection and Methodology 1.4 Organization of the Book Chapter2 Literature Review 2.1 Aristotle's Ideas about Genre 2.1.1 Literary Genre 2.1.2 Rhetoric and Genre 2.1.3 Assessment 2.2 Bakhtin's Theory of Speech Genres 2.2.1 Utterance as the Real Unit ofSpeech Communication 2.2.2 Genre as Type ofUtterances 2.2.3 The Dialogic Nature ofUtterances and Genres 2.2.4 Genre and Style 2.2.5 Genre as IdeologicalForms 2.2.6 Assessmentl9 2.3 Genre in New Rhetoric 2.3.1 Genre as Action-BasedDiscourse Classification 2.3.2 Genre as Response to RecurrentRhetorical Situations 2.3.3 Meaningfulness of aGenre 2.3.4 Cultural Basis of Genre 2.3.5 Methodology 2.3.6 Assessment 2.4 Genre Studies in ESP ……
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