Unit1 Corporate Culture
Learning Objectives
Section A Lead—in
Section B Readings
Text A What Is Corporate Culture？
Text B Being a Gentleman at the Office： the Dos of Business Etiquette
Section C Language Skills in Focus
Section D Cultural Tips
Unit2 Trademark and Brand
Learning Objectives
Section A Lead—in
Section B Readings
Text A Brand Awareness
Text B Protecting Your Brand with Trademarks
Section C Language Skills in Focus
Section D Cultural Tips
Unit3 Mechanism of the Board
Learning Objectives
Section A Lead—in
Section B Readings
Text A The Board of Directors
Text B A More Effective Board of Directors
Section C Language Skills in Focus
Section D Cultural Tips
Unit4 Stock Market
Learning Objectives
Section A Lead—in
Section B Readings
Text A Understanding the Stock Market
Text B How Stocks and the Stock Market Work
Section C Language Skills in Focus
Section D Cultural Tips
Unit5 Overseas Market
Learning Obiectives
Section A Lead—in
Section B Readings
Text A The Challenges of Doing Business Overseas
Text B Product Strategies for Overseas Markets
Section C Language Skills in Focus
Section D Cultural Tips
Unit6 Vision of the Company
Learning Objectives
Section A Lead—in
Section B Readings
Text A Building Your Company's Vision
Text B What is a Vision Statement？
Section C Language Skills in Focus
Section D Cultural Tips
Unit7 Business Tycoons
Learning Objectives
Section A Lead—in
Section B Readings
Text A Warren Buffett
Text B A Successful Leader—Li Ka—shing
Section C Language Skills in Focus
Section D Cultural Tips
Unit8 Top 500
Section A Lead—in
Section B Readings
Text A Apple Inc
Text B Starbucks
Section C Language Skills in Focus
Section D Cultural Tips
New Words and Expressions
占位居中
直播中，去观看