工商导论

书籍均为精品二手图书品相85品以上，出库会经过高温消毒，书籍上架都会检测可保证正版!!

作者: 陈准民
出版社: 高等教育出版社
ISBN: 9787040247954
出版时间: 2009

装帧: 平装
开本: 16开
纸张: 胶版纸

作者: 陈准民
出版社: 高等教育出版社
ISBN: 9787040247954

出版时间: 2009
装帧: 平装

开本: 16开
纸张: 胶版纸

售价 11.40 4.1折

定价￥28.00

品相九品品相描述

优惠

运费

本店暂时无法向该地区发货

延迟发货说明

时间：

说明：

上书时间2023-09-08

数量: 仅1件在售，欲购从速

立即购买加入购物车收藏

卖家超过10天未登录

商品详情
店铺评价

手机购买

微信扫码访问

商品分类：

社会文化

货号：

974565450350329858

品相描述：九品

本店所售书籍均精品二手正版书书籍，严格审核品相为85品以上，出库会经过高温消毒，由于成本增加，所售书籍价格略高，运费首本5元，每增加一本运费加2元，每天下午2点前订单一般当天发出，最迟48小时内发出，二手书不保证100%没有任何笔记，有时会出现缺货现象，我们会第一时间告知您，感谢理解与支持。

商品描述：

以下信息以网上匹配仅供参考，不支持以此为由退款
内容简介:

                                        　　《工商导论》该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。《工商导论》用英语全面、系统、概要地介绍了市场经济体制下工商企业如何运作，旨在帮助学生熟悉企业环境、经营管理、金融财务、法律保险等方面的英语词汇和用语，学会商务英语基本技能，为下一步学习更微观、更具体的课程打下基础。
目录:

                                        Chapter1SettingUpaBusiness
SoleProprietorship
Partnership
Corporation
ASpecialForm:Franchising
Exercises

Chapter2Marketing:anOverview
TheOriginofMarketing
TheFunctionsofMarketing
TheMarketingMix
MarketSegmentation
Exercises

Chapter3ProductsandPricing
TypesofProducts
ProductLifeCycle
Pricing
Exercises

Chapter4Channels6fDistHbution
CommonChannelsofDistribution
TheCostandValueofMiddlemen
PhysicalDistribution
ModesofTransportation
Exercises

Chapter5Promotion
Advertising
DoItYourselforUseanAdvertisingAgency
PersonalSelling
SalesPromotion
PublicRelationsandPublicity
WordofMouth
Exercises

Chapter6MoneyandBanking
WhatIsMoney?
WhatDoesMoneyDo?
TypesofMoney
TheFinancialSystem
SavingsandLoanAssociations
MoneySupplyandtheFederalReserveSystem
Exercises

Chapter7Financing
Short-termFinancing
Long-termSourcesofFunds
DebtorEquityFinancing
FeaturesofBonds
FeaturesofStock
Exercises

Chapter8Accounting
BalanceSheet
IncomeStatement
Exercises

Chapter9TheSecuritiesMarket
PrimaryandSecondaryMarkets
BuyingandSellingStocks
BullsandBears
TheBondMarket
WhoBuySecurities?
Exercises

Chapter10RiskManagementandInsurance
ApproachestoManagingBusinessRisks
InsuranceandItsPrinciples
InsurableRisks
InsuranceforBusiness
FidelityandSuretyBonds
Exercises

Chapter11BusinessLaw
TypesofLaw
ContractLaw
TortLaw
PropertyLaw
Warranty
NegotiableInstruments
AgencyLaw
BusinessBankruptcy
Exercises

Chapter12InternationalBusiness
WhyTradewithOtherCountries?
OtherWaystoGoGlobal
SpecialIssuesinInternationalBusiness
Exercises

Chapter13ManagingBusinessEnterprises
ManagementFunctions
ManagementLevelsandSkills
SourcesofManagers
TheBuildingBlocksofOrganizationalStructure
OrganizationalDecisionMaking
OrganizationalStructures
InformalOrganization
TheStrategicManagementProcess
Exercises

Chapter14HumanResourcesManacjement
PlanningforHumanResources
Staffing
TrainingandDevelopingEmployees
DemotingandTerminatingEmployees
CompensatingEmployees
Exercises

Chapter15MotivationandLeadership!
TheClassicalTheory
TheHawthorneStudies
MaslowsHierarchyofHumanNeeds
HerzbergsTwo-factorTheory
McGregorsTheoryXandTheory
OuchisTheoryZ
StrategiesforMotivatingEmployees
Leadership
Exercises

Chapter16ManagingInformation
Informationvs.Data
HowComputersWork?
ApplicationPrograms
TheManagementInformationSystem(MIS)
Exercises

Chapter17TheEnvironmentandResponsibilities
FactorsofProduction
TypesofEconomicSystem
EconomicGoalsandHowtoMeasureTheirAttainment
TheRolesofGovernment
TheMarketandCompetition
TheImportanceofProfits
TheResponsibilityofBusiness
Exercises

Chapter18CareersinBusiness
Self-evaluation
CareerOpportunitiesinBusiness
SuccessfulJobHunting
Exercises

AppendixAKeytoExercisesofClozeandScrambledSentences
AppendixBKeytoTranslation
AppendixCReferences
配送说明

...
相似商品
为你推荐

孔网分类

图书

图书

工商导论

孔网啦啦啦啦啦纺织女工火锅店第三课