contents
unit 1 introduction
1.1 overview of the course………………………………………………………1
1.2 course objectives……2
1.3 importance of business english writing…………………………3
1.3.1 professionalism…………………………………………………………3
1.3.2 efficiency…………………………………………………………………3
1.3.3 reputation………………………………………………………………3
1.3.4 cross-cultural munication…………………………………3
1.3.5 career advancement……………………………………………………3
1.4 distinctive features of business english writing…………4
1.4.1 formality and precision………………………………………………4
1.4.2 structured format and pure-driven writing………4
1.4.3 conciseness and clarity……………………………………………4
1.4.4 tone adaptability……………………………………………………5
1.4.5 cultural sensitivity………………………………………………5
1.4.6 focusing on relationship buil……………………………5
1.4.7.use of persuasive language……………………………………5
1.4.8 adaptability to digital tforms………………………………5
unit 2 writing basics
2.1 understan the writing process…………………………………11
2.1.1 prewriting………………………………………………………………11
2.1.2 drafting…………………………………………………………………14
2.1.3 revising……………………………………………………………15
2.1.4 editing………………………………………………………………………………………………………15
2.1.5 proofrea………………………………………………………15
2.2 understan the writing pure………………………………16
2.2.1 mon pures for business writing…………………16
2.2.2 the audience for business writing…………………………17
2.2.3 audience and pure binations………………………18
2.2.4 aligning your approach………………………………………………18
2.2.5 tailoring for the audience…………………………………………20
2.3choosing the right tone and style……………………………22
2.3.1 formality vs.informality………………………………………22
2.3.2 clarity and simplicity ……………………………………………24
2.3.3 audience engagement………………………………………………25
2.3.4 pure-driven approach ……………………………………26
unit 3 business writing skills
3.1 spotlighting the readers benefits…27
3.1.1 from writer-oriented to reader-oriented_——28
3.1.2 enhancing response and action——————28
3.1.3 adopting the ‘you‘view in marketing————28
3.1.4 avoi connotations—————29
3.2 expressing itively………………………………………………………30
3.2.1 the shift to itive language——————-30
3.2.2 emphasizing solutions over problems———-30
3.2.3 learning from outes-———-31
3.2.4 reframing feedback———————-31
3.2.5 encouraging action—————————-31
3.2.6 avoi expressions————-32
3.2.7 the role of itive words——————-32
3.3 inclusive language………………………………………………………33
3.3.1 overing gender bias_—————_33
3.3.2 neutralizing job titles_————_34
3.3.3 addressing age bias—————-34
3.3.4 eliminating ra and ethnic bias_—————35
3.3.5 disability awareness———————-35
3.3.6 using inclusive terms for humanity————-35
3.4 conversational but professional language…………………36
3.4.1 the spectrum of business writing-————36
3.4.2 avoi extremes——————-36
3.4.3 using modern expressions—————-37
3.4.4 avoi technical jargon and big words-———37
3.4.5 choosing the right levels of diction————-37
3.4.6 practical ti for conversational professionalism-38
3.5 emphatic devices in business writing……………………43
3.5.1 emphasis through mechanics_—————43
3.5.2 emphasis through style_—————-44
3.6 de-emphatic devices in business writing…47
3.6.1 using general rather than specific wor——47
3.6.2 burying the idea in the middle of a sentence—-47
3.6.3 cing the idea in a dependent clause connected to an independent clause containing a itive idea_48
unit 4 business writing strategies
4.1 organizing your writing……………………………………………49
4.1.1 why ls organization important?————50
4.1.2 methods of organization————-50
4.2craftingastrong thesis statement……………………………58
4.2.1 understan the ponents of a thesis statement…………………58
4.2.2 how to craft an effective thesis statement_——60
4.3 using visual aids………62
4.3.1 importance of visual elements in business writing_62
4.3.2 types of diagrams in business contexts———65
4.3.3 creating clear and effective diagrams_——73
4.3.4 integrating diagrams with text-————-75
4.3.5 writing for the diagrams-—————77
4.4 using bullet points and lists………………………………………86
4.4.1 reasons for using bullet points and lists——87
4.4.2 crafting effective bullet points_———_89
unit 5 business vocabulary and expressions
5.1 business vocabulary…………………………………………………101
5.1.1 categories of business vocabulary———103
5.1.2 origins of business terms.——————109
5.2 idiomatic expressions………………………………………………?13
5.2.1 literal vs.figurative meanings of idiomatic expressions—————————115
5.2.2 cultural nuances of idiomatic expressions-—115
5.2.3 types of business idioms_——————116
5.2.4 using idiomatic expressions in business writing-117
5.3 phrases for different business situations…118
5.3.1 meetings and presentations_———118
5.3.2 e- correspondence—————119
53.3 negotiations and agreements————120
5.3.4 working and so events————120
unit 6 business writing formats
6.1 writing business e-s ………………………………………………123
6.1.1 types of business e-s.————124
6.1.2 understan the structure of business e-s_125
6.1.3 tone and language-—————128
6.1.4 professional e- etiquette————134
6.2writing business letters………………………………………………141
6.2.1 mon types of business letters and their pures_————————139
6.2.2 understan the structure—————141
6.2.3 tone and language-————————143
6.2.4 addressing concerns————————143
6.2.5 tailoring for different scenarios———.147
6.3writing memos……………………………………………………………151
6.3.1 understan the pure————.151
6.3.2 structuring your memo-——————151
6.3.3 tone and language————————153
6.3.4 visual elements——————————154
6.4writingbusiness reports…………………………………………155
6.4.1 mon types of business reports and their pures———————.155
6.4.2 understan the pure—————.157
6.4.3 structuring your report.———————158
6.4.4 tone and language————————160
6.4.5 visual elements—————————160
6.5 writing proals…………………………………………………………163
6.5.1 understan the pure_———.164
6.5.2 structuring your proal——————167
6.5.3 tone and language————————170
6.5.4 visual elements—————————170
unit 7 spe topics
7.1 writing for job hunting………175
7.1.1 resumé writing-———————175
7.1.2 cover letter writing—————————194
7.2 writing for so media…210
7.2.1 understan so media tforms——.210
7.2.2 developing a voice and tone-———.211
7.2.3 creating engaging content_———216
7.2.4 tailoring content to tforms_——.219
7.2.5 utilizing user-generated content_——.221
7.2.6 respon to ments and messages——.222
7.3 writing for public relations…223
7.3.1 the role of public relations————224
7.3.2 tailoring messages—————226
7.3.3 crafting press releases-————227
7.3.4 managing crises-——————229
7.4 writing for marketing……………………………………………………235
7.4.1 understan your audience-—————.236
7.4.2 crafting pelling headlines.—————.237
7.4.3 buil persuasive copy———————240
7.4.4 crafting effective calls to action———.243
7.4.5 creating visual impact-——————246
7.4.6 utilizing storytelling———————-249
7.4.7 mamizing digital tforms_———254
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