Series: 50 Ideas You Really Need to Know Hardcover: 208 pages Publisher: Quercus (November 30, 2010) Language: English ISBN-10: 1847241506 ISBN-13: 978-1847241504 Product Dimensions: 7.9 x 6.8 x 0.9 inches
商品描述：
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur will want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.
Clear and concise explanations of the following concepts are included:
Adhocracy Art of War Balanced Scorecard The Boston Matrix Branding Business Process Re-engineering Career Anchor Competitive Advantage Continuous Process Improvement Core Competencies Customer Relationship Decentralization Decision Theory Management (CRM) Economic Value Added (EVA) Excellence Experience Curve Five Structures The Four Ps Gap Analysis Intellectual Capital Just-in-Time Delivery Knowledge Management Lateral Thinking Leadership Theory Management by Objectives Management Science Mergers and Acquisitions The Mission Statement Neuro-linguistic Programming (NLP) Organic Growth Outsourcing Performance Management Plan Do Check Act (PDCA) Plan Organize Command Product/Market Matrix The Psychological Contract Coordinate Control Relative Cost Position Risk Analysis S Curve Six Sigma Seven S Model Stakeholder Analysis Strategic Intent Supply and Demand Team Building and Theories X, Y and Z Vertical Integration Complementary Roles Value-based Management Yield Management Zero-base Planning
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