Hardcover: 256 pages Publisher: McGraw-Hill Education (16 Nov. 2010) Language: English ISBN-10: 007174875X ISBN-13: 978-0071748759 Product Dimensions: 16.3 x 2.5 x 23.6 cm
商品描述:
In The Innovation Secrets of Steve Jobs, bestselling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, first-person interviews with experts and business leaders as well as specific ideas for applying those principles to every business, large or small. The Seven Principles are:
Principle One: Do What You Love Principle Two: See Genius in Their Craziness Principle Three: Sell Dreams, Not Products Principle Four: Offer New Principle Five: Say No to 1,000 Things Principle Six: Master the Message . Principle Seven: Inspire Evangelists One More Thing . . . Expect Excellence from Yourself and Others Watch Carmine Gallo talk about a "Think Different" Approach to Innovation - Based on the Seven Guiding Principles of Apple CEO Steve Jobs.
The seven principles combine to form a framework that readers can employ to bring innovation and creativity to every part of their job and their lives!