目录 Chapter 01 Introduction to Cross-Border E-Commerce Case Study China’s JD．com Pitches Cross-Border E-Commerce to UK SMEs Text Chinese Cross-Border E-Commerce Overview Joyful Moment The Best Salesman in the World Chinese Culture Tour The History of Tea Chapter 02 Platform Research of Cross-Border E-Commerce Case Study Cross-Border E-Commerce in Russia Is Booming Text Domestic Cosmetics Looking Pretty Overseas Joyful Moment I'm Just Kidding Chinese Culture Tour Chinese Paper-Cut Chapter 03 Determining the Marketing Plan Case Study Live-Streaming to Vitalize Cross-Border E-Commerce Text Social Media Marketing for Businesses Joyful Moment A Concert Chinese Culture Tour The Beauty of Hanfu Chapter 04 New Products Launch Case Study Apple Inc．―Apple Park Visitor Center Text Introducing a New Product in the Market Joyful Moment The Mean Man's Party Chinese Culture Tour Traditional Chinese Medicine Chapter 05 Advertising and Marketing Planning Case Study GoTen at Fair KWA to Empower Businesses by Dropshipping Text Publicis Helps a Leading Beauty Brand Bring Awareness to Their Skin Care Products on Amazon． ae Joyful Moment A Linguistics Professor Is Lecturing his Class Chinese Culture Tour Confucianism Chapter 06 Customer Service Case Study Alibaba's Customer-Service Bot Upgraded Ahead of 11．11 Text How to Deliver an Excellent Customer Experience? Joyful Moment New Employer Chinese Culture Tour The Art of Chinese Dietary Chapter 07 Logistics and Management Case Study Supply Chain Transformation―Reduces Costs， Improves Service Text Three Strategies to Overcome the Challenges of Cross-Border E-Commerce Logistics Joyful Moment Expensive Price Chinese Culture Tour A Brief Introduction of Calligraphy Chapter 08 Data Analysis Case Study Make Mother’s Day Profitable for Your Amazon Store Text Are You Creating Your Amazon SKUs the Wrong Way? Joyful Moment A Terrible Business Chinese Culture Tour Suzhou Classical Gardens Chapter 09 Marketing Modes of Cross-Border E-Commerce Case Study IndiaMART―the Evolving B2B Marketplace Text Top Global B2B E-Commerce Marketplaces Joyful Moment It Is Too Much Chinese Culture Tour Chinese Dining Culture Chapter 10 Marketing Subject Positioning and Product Selection Case Study Shanghai Asian Development Prosperous Import & Export Co． Ltd (ADP)―Offer Indian Clients Domestic Electronic Parts Text Steps to Succeeding in Cross-Border E-Commerce Joyful Moment Can I Hold You? Chinese Culture Tour The Dragon-Boat Festival
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