目录 Unit 1 An Introduction to Intercultural Communication/1 Text A Intercultural Communication/2 Text B The Importance of Training Intercultural Communication Awareness/3 Text C The Era of Intercultural Communication/8 Text D Stereotypes: An Intercultural No-No/10 Text E Chinese and American Understandings on Friendship/12
Unit 2 Understanding Communication/16 Text A Components of Communication/17 Text B Features of Communication/18 Text C How Long Does It Take to Say I’m Getting Married (Ⅰ)/24
Unit 3 Verbal Communication (I)/28 Text A Cultural Differences on Lexical Level/29 Text B Translation and Cultures/35 Text C How to Improve Verbal Communication/37
Unit 4 Verbal Communication (II)/40 Text A Compliments in Chinese and American English (Ⅰ)/41 Text B Compliments in Chinese and American English (Ⅱ)/43 Text C How to Address People?/48 Text D Conversation and Culture/49
Unit 5 Nonverbal Communication (I)/52 Text A Nonverbal Communication/53 Text B Making a Gesture/54 Text C Every Body’s Talking/60 Text D Top 10 Non verbal Communication Tips/63
Unit 6 Nonverbal Communication (Ⅱ)/67 Text A How Big Is Your Space Bubble/68 Text B Time Sense: Polychronicity and Monochronicity/69 Text C Eye Contact/76
Unit 7 Cross-gender Communication/79 Text A Gender Differences in Communication/80 Text B Six Principles for Effective Cross-gender Communication /83 Text C Gender Issues / 88 Text D Rapport-Talk and Report-Talk / 91
Unit 8 Understanding Culture / 94 Text A What Is Culture? /95 Text B Features of Culture / 101 Text C How Long Does It Take to Say I’m Getting Married (Ⅱ) / 102
Unit 9 Cultural Diversity / 106 Text A The Basic Unit of Society: The Individual or the Collective? / 108 Text B Create an Asian Community of Shared Future Through Mutual Learning / 114 Text C Family Structure / 116 Text D Friendship of American Style / 118
Unit 10 Cultural Influence on Perception / 121 Text A Shakespeare in the Bush / 122 Text B Generalizations and Stereotypes / 129 Text C American Stereotypes of China / 131
Unit 11 Culture Shock / 135 Text A Culture Shock / 136 Text B How to Survive Culture Shock / 142 Text C Can You Survive Reverse Culture Shock? / 143
Unit 12 Cultural Differences in Education / 146 Text A Classroom Expectations / 148 Text B 15 Important Cultural Differences in the Classroom / 154 Text C Classroom Culture / 157
Unit 13 Cultural Differences in Etiquette and Protocol / 160 Text A International Gift-giving Etiquette / 161 Text B Business Card Etiquette /166 Text C How Tipping Works / 168
Unit 14 Cultural Differences in Business Negotiation / 171 Text A Cross-cultural Negotiation / 173 Text B How to Steer Clear of Pitfalls in Cross-cultural Negotiation / 179 Text C The Top Ten Ways Culture Affects Negotiating Style / 181
Unit 15 Developing Intercultural Competence /187 Text A A Four-step Approach to Intercultural Communication Training / 188 Text B Developing Intercultural Communication Competence / 193 Text C Cultural Awareness / 195
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