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陈准民 编 / 高等教育出版社 / 2009-02 / 平装
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商务英语立体化系列教材·普通高等教育“十一五”国家级规划教材:工商导论
《工商导论》该系列教材为商务英语专业、英语专业商务方向以及商科相关专业英语课程提供了比较完整的、成体系的教学资源。《工商导论》用英语全面、系统、概要地介绍了市场经济体制下工商企业如何运作,旨在帮助学生熟悉企业环境、经营管理、金融财务、法律保险等方面的英语词汇和用语,学会商务英语基本技能,为下一步学习更微观、更具体的课程打下基础。
陈准民,对外经济贸易大学教授,教育部高等学校外语专业教学指导委员会委员,英语分委员会副主任,中国国际贸易学会国际商务英语研究会主任。长期从事商务英语教学,在商务英语教学理论、教学法改革、教材编写、师资培训、计算机辅助教学等方面有多年研究,为商务英语学科带头人。
主要讲授商务英语、经济管理和计算机应用等课程,如经贸英语口语、对外经贸信函、工商导论、工商教育中的教学法、互联网与经贸英语等。
独立编写并出版了《工商导论》、《实用经贸英语口语》、《英语生意经》、《模拟期货贸易》等教材和计算机辅助教学软件,在国内外学术刊物上发表科研论文多篇。
Chapter1SettingUpaBusinessSoleProprietorshipPartnershipCorporationASpecialForm:FranchisingExercisesChapter2Marketing:anOverviewTheOriginofMarketingTheFunctionsofMarketingTheMarketingMixMarketSegmentationExercisesChapter3ProductsandPricingTypesofProductsProductLifeCyclePricingExercisesChapter4Channels6fDistHbutionCommonChannelsofDistributionTheCostandValueofMiddlemenPhysicalDistributionModesofTransportationExercisesChapter5PromotionAdvertisingDoItYourselforUseanAdvertisingAgencyPersonalSellingSalesPromotionPublicRelationsandPublicityWordofMouthExercisesChapter6MoneyandBankingWhatIsMoney?WhatDoesMoneyDo?TypesofMoneyTheFinancialSystemSavingsandLoanAssociationsMoneySupplyandtheFederalReserveSystemExercisesChapter7FinancingShort-termFinancingLong-termSourcesofFundsDebtorEquityFinancingFeaturesofBondsFeaturesofStockExercisesChapter8AccountingBalanceSheetIncomeStatementExercisesChapter9TheSecuritiesMarketPrimaryandSecondaryMarketsBuyingandSellingStocksBullsandBearsTheBondMarketWhoBuySecurities?ExercisesChapter10RiskManagementandInsuranceApproachestoManagingBusinessRisksInsuranceandItsPrinciplesInsurableRisksInsuranceforBusinessFidelityandSuretyBondsExercisesChapter11BusinessLawTypesofLawContractLawTortLawPropertyLawWarrantyNegotiableInstrumentsAgencyLawBusinessBankruptcyExercisesChapter12InternationalBusinessWhyTradewithOtherCountries?OtherWaystoGoGlobalSpecialIssuesinInternationalBusinessExercisesChapter13ManagingBusinessEnterprisesManagementFunctionsManagementLevelsandSkillsSourcesofManagersTheBuildingBlocksofOrganizationalStructureOrganizationalDecisionMakingOrganizationalStructuresInformalOrganizationTheStrategicManagementProcessExercisesChapter14HumanResourcesManacjementPlanningforHumanResourcesStaffingTrainingandDevelopingEmployeesDemotingandTerminatingEmployeesCompensatingEmployeesExercisesChapter15MotivationandLeadership!TheClassicalTheoryTheHawthorneStudiesMaslowsHierarchyofHumanNeedsHerzbergsTwo-factorTheoryMcGregorsTheoryXandTheoryOuchisTheoryZStrategiesforMotivatingEmployeesLeadershipExercisesChapter16ManagingInformationInformationvs.DataHowComputersWork?ApplicationProgramsTheManagementInformationSystem(MIS)ExercisesChapter17TheEnvironmentandResponsibilitiesFactorsofProductionTypesofEconomicSystemEconomicGoalsandHowtoMeasureTheirAttainmentTheRolesofGovernmentTheMarketandCompetitionTheImportanceofProfitsTheResponsibilityofBusinessExercisesChapter18CareersinBusinessSelf-evaluationCareerOpportunitiesinBusinessSuccessfulJobHuntingExercisesAppendixAKeytoExercisesofClozeandScrambledSentencesAppendixBKeytoTranslationAppendixCReferences
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